Sandoz began his career as a cartoon illustrator and has over 11 years' experience across all disciplines. At Agency Republic, he oversees all work for clients like O2, Baileys and PlayStation.
1. BA - Agency.com
I'm due a holiday, so this seems a good place to start. It looks fantastic, is beautifully executed, very striking and gels perfectly with the rest of the campaign. As you spin the globe, different destinations appear, accompanied by BA's offers. It engages emotionally as I'm already mentally taking the trip as I interact. Even better, it does all the baggage handling (the offers) way before I need to think about clicking through to the site. And it does so on places I choose as I mentally take off. Rewarding.
2. Sundown - DDB Brazil
Staying with the holiday theme, here's a great little web site promoting Sundown sunscreen. It's show, don't tell, as I use an oversized mouse to poke the burnt babes on beds. Because they didn't use the product, they yip with pain when I do so. It makes sense to play a nice tune with them and record it, right? Perhaps it's too simple as there's more that could have been done, but it's a really nice way to get across a reminder about the benefits of using sunscreen. Good fun.
3. Uniqlo - Tha Japan
Uniqlo's latest site has a lovely, fluid way of viewing its whole clothing range. Importantly, it recognises that people like to browse, explore and be inspired. The site cleverly pixellates the image you're looking at with tonally chosen thumbnails of other products, allowing you to search randomly by colour. Clever, but hard to describe, so go and take a look at Uniqlo.com/us/.
4. Ikea - Forsman & Bodenfors Sweden
To date, Ikea's digital work has been excellent and this latest campaign doesn't disappoint as it invites me to 'come into the closet' and check out its inspirational ... closets. The site has real impact and squeezes the medium for all it's worth. We see a room dressed in five different ways, navigated via a simple lift device, so this does the basic brochure-ware. However, the real beauty comes from the video, which emotionalises the whole thing. Rich, yet simple. The only downside is that I live in London and my flat is about the same size as this closet.
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