NEW MEDIA: Mirror signs up Zip2 for boost to net presence

Mirror Group is entering into an alliance with internet service provider Zip2 to upgrade its web sites and build online revenue streams.

Mirror Group is entering into an alliance with internet service

provider Zip2 to upgrade its web sites and build online revenue

streams.



Zip2 will take over management of Mirror Group’s national web site,

www.mirror.co.uk, and local online services. The deal will allow Mirror

Group to provide local online services, such as community guides,

e-commerce and house and car sales.



The new technology, which personalises site content to the interests of

each user, will launch on Mirror Group sites in Scotland and the West

Midlands. Initially, the sites of the Scottish Daily Record and Sunday

Mail, Birmingham Post and Coventry Evening Telegraph will be upgraded

and run by Zip2.



It is hoped that by offering more targeted content, online revenue from

local businesses will increase.



John Allwood, Mirror chief executive, said: ’This will ensure that we

not only stay ahead of our traditional competitors, but also establish a

market leadership over the new generation of digital competitors, before

they gain a foothold in local UK markets.’



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