The Direct Marketing Association, facing a serious split over the
position of Mark Bowler, Royal Mail’s director of media and home
shopping on its board, has sidestepped the issue by ’establishing a
working party to consider the constitutional implications of media
owners on the board’. Outraged mailing houses raised the question of
Bowler’s presence at a board meeting this Tuesday. Analysis, page
The Post Office has retained McCann-Erickson to handle its pounds 3m
corporate advertising account, following a statutory review. The agency,
which has worked for the Post Office for nearly 20 years, fought off
Bartle Bogle Hegarty, BMP DDB and Lowe Howard-Spink.
The Granada Group has bought Mirror Group’s 18.6% stake in the Scottish
Media Group for pounds 110.3m. The deal represents a pounds 47m profit
on the original purchase price. Granada has pledged it has no intention
of launching a takeover bid for SMG.
BT is scrapping the use of Air Miles as an incentive for its Premierline
customers, following their limited uptake. Recent research by the
telecoms giant showed that 87% of Premierline customers did not see Air
Miles as a key benefit and had not taken up the offer. However, BT is
continuing to offer Air Miles through its chargecard.
The Daily Telegraph is poised to sign a deal with AOL in which the
internet service provider will be able to recruit members from the
Telegraph’s one-million strong database. For each new member, the
Telegraph receives a recruitment fee and will also be entitled to a
share in every transaction that subsequently takes place.
Burger King UK and Ireland managing director Paul Symonds is leaving to
take up the role of MD Burger King Australia. Symonds, who joined Burger
King as vice-president of operations in February 1997, will take up his
post in Australia on May 1. Burger King has yet to find Symonds’
successor in the UK.
The Meat and Livestock Commission (MLC) has appointed the former
marketing chief of Victoria Wine to head up its marketing. Richard Lowe
replaces Gwyn Howells, who was promoted to director-general of the MLC
last November. Lowe lost his position at Victoria Wine to his Thresher
counterpart Ralph Hayward when the two companies merged last summer.
Legal & General will announce the winner of its pounds 14m direct
marketing account next week. OgilvyOne, Rapier, Craik Jones, dp&a and
CMB are up for the pounds 14m business, which may be split between more
than one agency. The process was triggered after Evans Hunt Scott
declined to repitch for the business in February.
The Premier League has denied reports that it sacked commercial director
Stephen Pearson last week. It said he resigned. Pearson is serving three
months gardening leave before he starts his own sports marketing
consultancy. Premier League spokesman Mike Lee said that it was
investigating allegations that Pearson shredded commercial documents
prior to leaving the building. The Premier League has yet to decide
whether to replace Pearson.
Heinz has moved its pounds 2.5m UK salad cream account from Bates
Dorland to Leo Burnett. Heinz, which is still in the process of
reviewing its worldwide tinned foods account, awarded the business
without a pitch.
The Boots Company has appointed Harvey Homan as its first ’director of
innovation’. He will focus on improving the customer offer, as well as
management and corporate culture, by attracting new ideas from outside
the company. He was previously director of new product development at
Boots Healthcare International.
Zurich Financial Services has promoted Jane Reid-Thomas to the newly
created position of marketing communications director of its general
business unit, which was created following a merger with Eagle Star last
year. Two other business units also created were life insurance and
asset management. Reid-Thomas was previously a marketing planning and
processing manager with Eagle Star and now reports to Patrick O’
Sullivan, chief executive of the general insurance unit.