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The Direct Marketing Association, facing a serious split over the position of Mark Bowler, Royal Mail’s director of media and home shopping on its board, has sidestepped the issue by ’establishing a working party to consider the constitutional implications of media owners on the board’. Outraged mailing houses raised the question of Bowler’s presence at a board meeting this Tuesday. Analysis, page 17.

The Direct Marketing Association, facing a serious split over the

position of Mark Bowler, Royal Mail’s director of media and home

shopping on its board, has sidestepped the issue by ’establishing a

working party to consider the constitutional implications of media

owners on the board’. Outraged mailing houses raised the question of

Bowler’s presence at a board meeting this Tuesday. Analysis, page

17.



The Post Office has retained McCann-Erickson to handle its pounds 3m

corporate advertising account, following a statutory review. The agency,

which has worked for the Post Office for nearly 20 years, fought off

Bartle Bogle Hegarty, BMP DDB and Lowe Howard-Spink.



The Granada Group has bought Mirror Group’s 18.6% stake in the Scottish

Media Group for pounds 110.3m. The deal represents a pounds 47m profit

on the original purchase price. Granada has pledged it has no intention

of launching a takeover bid for SMG.



BT is scrapping the use of Air Miles as an incentive for its Premierline

customers, following their limited uptake. Recent research by the

telecoms giant showed that 87% of Premierline customers did not see Air

Miles as a key benefit and had not taken up the offer. However, BT is

continuing to offer Air Miles through its chargecard.



The Daily Telegraph is poised to sign a deal with AOL in which the

internet service provider will be able to recruit members from the

Telegraph’s one-million strong database. For each new member, the

Telegraph receives a recruitment fee and will also be entitled to a

share in every transaction that subsequently takes place.



Burger King UK and Ireland managing director Paul Symonds is leaving to

take up the role of MD Burger King Australia. Symonds, who joined Burger

King as vice-president of operations in February 1997, will take up his

post in Australia on May 1. Burger King has yet to find Symonds’

successor in the UK.



The Meat and Livestock Commission (MLC) has appointed the former

marketing chief of Victoria Wine to head up its marketing. Richard Lowe

replaces Gwyn Howells, who was promoted to director-general of the MLC

last November. Lowe lost his position at Victoria Wine to his Thresher

counterpart Ralph Hayward when the two companies merged last summer.



Legal & General will announce the winner of its pounds 14m direct

marketing account next week. OgilvyOne, Rapier, Craik Jones, dp&a and

CMB are up for the pounds 14m business, which may be split between more

than one agency. The process was triggered after Evans Hunt Scott

declined to repitch for the business in February.



The Premier League has denied reports that it sacked commercial director

Stephen Pearson last week. It said he resigned. Pearson is serving three

months gardening leave before he starts his own sports marketing

consultancy. Premier League spokesman Mike Lee said that it was

investigating allegations that Pearson shredded commercial documents

prior to leaving the building. The Premier League has yet to decide

whether to replace Pearson.



Heinz has moved its pounds 2.5m UK salad cream account from Bates

Dorland to Leo Burnett. Heinz, which is still in the process of

reviewing its worldwide tinned foods account, awarded the business

without a pitch.



The Boots Company has appointed Harvey Homan as its first ’director of

innovation’. He will focus on improving the customer offer, as well as

management and corporate culture, by attracting new ideas from outside

the company. He was previously director of new product development at

Boots Healthcare International.



Zurich Financial Services has promoted Jane Reid-Thomas to the newly

created position of marketing communications director of its general

business unit, which was created following a merger with Eagle Star last

year. Two other business units also created were life insurance and

asset management. Reid-Thomas was previously a marketing planning and

processing manager with Eagle Star and now reports to Patrick O’

Sullivan, chief executive of the general insurance unit.



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