The Office of Fair Trading will investigate Mirror Group and News
International after complaints were made to the Advertising Standards
Authority about promotions which did not live up to readers’
expectations. All future complaints will be referred directly to the
OFT, which can seek a court injunction to halt promotions under the
Control of Misleading Advertisements Regulations 1988.
Bass is testing out a new alcohol and guarana-based drink called Red
which will be a rival to Whitbread’s Wild Brew. The 5% abv drink is a
mixture of fruit juices and ‘revitalising’ herbs.
Ali Naqvi has been made marketing and promotions manager for the indoor
entertainment complex Trocadero. It is a newly-created position.
The Whitbread Beer Company has appointed Philip Rumbol as brand manager
Asda has announced that it is to cease stocking Seven Seas Pure Cod
Liver Oil with Multivitamins, after failing to agree a price reduction
with Seven Seas.
Shell is seeking partners to invest in a consortium to take its Smart
Card into a stand-alone brand to be extended to the retail, financial
services, motoring and leisure markets.
A report from Mintel has found that just 29% of British consumers are
confident about eating processed beef such as mince, burgers and
sausages. But only 16% are ‘seriously concerned’ about eating prime cuts
such as steak.
Van den Bergh Foods is re-launching its Colman’s dry sauces, with
redesigned packs by Design Bridge, and a pounds 2.5m TV campaign through
J Walter Thompson.
The up-market cosmetics company Lancaster lost its president Didier
Foulon in the TWA flight that exploded in the US last week.
Heineken has linked up with MTV to launch the beer brand’s biggest ever
pan-European through-the-line campaign. It will target the club scene by
sponsoring MTV’s dance programme Club MTV.
Tesco has ruled out making a bid for the French retail group Docks de
France. ‘It was not going to give us long-term benefits and shareholder
value,’ said a spokesman.
Halifax is cutting 1000 jobs over the next 18 months at centres around
the country. Marketing staff are not affected said the company.
Pepe is toning down its rebellious style of ads after research showed
that its 15- to 25-year-old customer audience were tired of ‘shock