Britvic Soft Drinks has appointed David Graham as its new director
of all carbonated drinks brands including Tango and Pepsi.
Graham joins from TGI Friday, where he was marketing and commercial
The role was created by Andrew Marsden, following his appointment as
marketing director of Britvic in March.
Marsden, formerly marketing director at HP Foods, restructured the
marketing operation, splitting it into two divisions covering carbonates
The stills position was filled in August by Jennie Ayres, who was
working at parent company Bass on new product development.
Graham began his career at Grand Metropolitan and has held several
marketing positions within Whitbread, including marketing manager on
Heineken, where he launched Heineken Export.
Graham, who joins Britvic on November 17, said he had no plans to change
agencies. ’It is something Andrew Marsden and I will be looking at, but
HHCL & Partners has a fantastic reputation. I understand a good
relationship exists at the moment and I don’t see any reason to make
The shake up is designed to improve integration across the marketing
operation and maintain the growth of its Tango brands. Britvic has
allocated a total spend of pounds 13m across its brands this year,
including pounds 4m on the relaunch of Diet Pepsi.