TGI Friday chief fills Britvic role

Britvic Soft Drinks has appointed David Graham as its new director of all carbonated drinks brands including Tango and Pepsi.

Britvic Soft Drinks has appointed David Graham as its new director

of all carbonated drinks brands including Tango and Pepsi.



Graham joins from TGI Friday, where he was marketing and commercial

director.



The role was created by Andrew Marsden, following his appointment as

marketing director of Britvic in March.



Marsden, formerly marketing director at HP Foods, restructured the

marketing operation, splitting it into two divisions covering carbonates

and stills.



The stills position was filled in August by Jennie Ayres, who was

working at parent company Bass on new product development.



Graham began his career at Grand Metropolitan and has held several

marketing positions within Whitbread, including marketing manager on

Heineken, where he launched Heineken Export.



Graham, who joins Britvic on November 17, said he had no plans to change

agencies. ’It is something Andrew Marsden and I will be looking at, but

HHCL & Partners has a fantastic reputation. I understand a good

relationship exists at the moment and I don’t see any reason to make

changes.’



The shake up is designed to improve integration across the marketing

operation and maintain the growth of its Tango brands. Britvic has

allocated a total spend of pounds 13m across its brands this year,

including pounds 4m on the relaunch of Diet Pepsi.



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