Sports marketing agencies Advantage International and Orbit
International are merging their UK operations in a bid to consolidate
their position in the UK. The merger will give the new company, to be
named Advantage, a presence in all four main areas of sports marketing:
sponsorship; event management; consultancy; and sales. Orbit manages the
Stella Artois tennis championship while Advantage manages, among others,
the England & Wales Cricket Board and Steffi Graf.