The Automobile Association

The Automobile Association is reminding customers that it is both an insurance provider and a breakdown service in a new campaign through HHCL & Partners. The ads, which break next month, reinforce the AA’s positioning as the fourth emergency service. Each of the five executions communicates a key benefit of the AA, such as its advanced new deployment system and trained patrol teams.

The Automobile Association is reminding customers that it is both

an insurance provider and a breakdown service in a new campaign through

HHCL & Partners. The ads, which break next month, reinforce the AA’s

positioning as the fourth emergency service. Each of the five executions

communicates a key benefit of the AA, such as its advanced new

deployment system and trained patrol teams.



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