Advertising agency recruitment used to be a paradox. Find the
brightest and the best, test their creativity, then if they were going
to deal with clients, put them in a suit and don’t let them anywhere
near the creative product lest they should pollute it.
The creative process and the advertising end-product was very much the
preserve of special ’creative people’. This encouraged the belief that
the rest of the advertising community, including clients, were not
This was probably the cause for so many talented creative thinkers
moving on to other industries.
Things have changed. Now is the best time for creative-minded business
people to enter advertising. Agencies have woken up to the broader range
of creative talent in their corporate bodies.
The breadth of an agency’s remit has never been greater. For an account
director, directing the advertising on an account is now only part of a
much more challenging and fulfilling job.
Where ’creative’ used to mean two people sitting in a room dreaming up
an ad, it can now mean a whole business thinking creatively about how to
realise commercial opportunities.