Kellogg is introducing a chocolate version of its Corn Flakes next week,
backed by a pounds 6m advertising campaign through Leo Burnett.
Cadbury launched its newest countline Fuse yesterday, by sponsoring all
programmes on Live TV. A national TV campaign by Euro RSCG Wnek Gosper
begins on October 14.
BP is to adopt Mobil’s Argos Premier Points loyalty scheme as part of
the two service stations’ joint venture.
Royal Caribbean Cruise Line is looking for an advertising agency.
Oftel has ordered BT not to reduce its prices for its ISDN lines in line
with its general edict to the the telecoms operator to reduce prices.
Several rival operators, including Mercury and AT&T, had contacted Oftel
with concerns that the price cuts were anti-competitive.
The Reader’s Digest has appointed Philip Dodson, former head of the
strategic sales unit at the Financial Times, as business development
manager. Bill Gash has moved from the Weeklies Group, IPC Magazines,
where he was group head, to look after sales to major agencies.
BSkyB has opened a commercial airtime sales office in Edinburgh, which
will be headed by Andy Crummey, former sales director of Television
Safeway’s quarterly magazine A Taste of Safeway is going monthly next
week. Published by Redwood Publishing, it will have a target circulation
of 3.5 million.
Global One, a global joint venture between Deutsche Telekom, France
Telecom and Sprint, has launched its national and international Freefone
service in the UK with a campaign from Grey Advertising.
Mercury has launched its autumn press ad campaign aimed at business
users. The campaign, from Craik Jones, continues with the Steven
Appleby-style typeface to maintain the corporate advertising look.
Channel 5 stands to lose around pounds 12m in ad revenue, plus a
possible pounds 3m fine from the Independent Television Commission, as a
result of its delay in launching.
Wedgewood is looking for an ad agency. The company expects to arrive at
a shortlist of three or four in the next fortnight.
Kerry Foods is launching Thomas Wall’s premium sausages, backed by a
national radio and press campaign by McCann-Erickson.
The Prudential launched a direct banking service this week, offering
consumers deposit accounts and mortgages over the phone. Prudential
Banking will also launch a current account and credit card next year.