UK consumers are more likely to complain about goods and services
than ever before, according to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers are more likely to
complain about poor service and faulty goods than they were a few years
ago, according to the survey of 1000 consumers. A Henley Centre report,
’Planning for Consumer Change 1999’, tags this trend as the growth of a
’Watchdog culture’. (Agenda, page 16.)
Sega Europe has appointed Jean-Francois Cecillon to the role of chief
executive officer to handle the launch of Sega’s new Dreamcast console
Cecillon was previously president and CEO of EMI Records Group, UK and
America Online has acquired Netscape Communications, the company whose
web browser software popularised the internet, for dollars 4.2bn. The
acquisition aims to enhance AOL’s brand strategy and broaden its
Disneyland Paris has named Tamara Grimwood as its head of marketing for
the UK and Ireland. She joins on December 14 from Disney Interactive,
where she was European marketing manager.
Omnicom is planning to buy a market research firm within the next year,
taking it into direct competition with arch rival WPP, which owns
Research International, Millward Brown and BMRB.
Omnicom, although recently acquisitive in other sectors, has no research
division at the moment. The news emerged from Marketing’s interview with
Michael Birkin, worldwide president of Omnicom’s agencies division DAS.
(Profile, page 22.)
TSMS, the ITV sales house owned by United News and Media, has appointed
Dick Johnson, former UK corporate affairs director at Procter & Gamble,
as non-executive chairman with effect from January 1.
The government is planning to introduce an electronic commerce bill in
an attempt to promote the buying and selling of goods over the internet.
The bill, announced during the Queen’s Speech on Tuesday, is designed to
help UK businesses compete in the new global digital environment.
A controversial advertisement, which encourages the public to take legal
action against the police, has been banned from the London Underground
by TDI. The ad, by law firm Fisher Meredith, reads: ’’Dear suspect, your
face hit my boot.’ We correct terrible mistakes’. TDI said it was
concerned that the advertisement would offend the police. Fisher
Meredith argues that it has the right to promote its specialism.
The Central Office of Information has invited three agencies to pitch
for the Inland Revenue’s pounds 4m Millennium Gift Aid business. DMB&B,
Lowe Howard-Spink and Rainey Kelly Campbell Roalfe will present ideas
for the third-world anti-poverty scheme in December.