New Labour, new hostility

Those in advertising who believe life under Labour would be tougher will be concerned to hear that a large number of backbench Labour MPs believe the industry is peopled with ’liars, cheats and thieves’.

Those in advertising who believe life under Labour would be tougher

will be concerned to hear that a large number of backbench Labour MPs

believe the industry is peopled with ’liars, cheats and thieves’.



Meanwhile, 90% of Conservative MPs say advertising benefits the

consumer.



Considering that the Tories are routinely accused of lying, cheating and

deceiving their way towards the general election, this is perhaps not

surprising.



But it is worrying if the industry’s largely successful attempts at

self-regulation have attracted such contempt from members of our

probable future government. The marketing and advertising industry

clearly has to look beyond the media-friendly Mr Blair and ensure that a

hostile faction on the backbenches does not undo some of its good work.



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