What were the marketing moments of the last 75 years?

To celebrate Marketing’s 75th anniversary, the magazine’s editors and reporters have come up with a list of the most important marketing moments from the last 75 years. Have we missed any big events or do you disagree with our list? Have your say by posting a comment at the end of the list:

1939 - Leafleting the Germans

1945 - Jaguar roars to life

1946 - COI opens

1950 - Sainsbury's opens first UK supermarket

1954 - Food rationing ends

1954 - NRS launches the ABC1 social grading system

1955 - Gibbs SR first TV advertiser on the new ITV channel

1959 - Mini hits the road

1960 - Sports sponsorship starts when Mark McCormack shakes hands with Arnold Palmer

1962 - Advertising Standards Authority launches

1963 - Tesco introduces Green Shield Stamps to UK

1964 - Manufacturers lose pricing powers with passed of Resale Price Act

1965 - First tobacco advertising ban starts with TV

1966 - Labour pay freeze sparks company car boom

1967 - Barclays installs first cash machine

1967 - First edition of Philip Kotler's Marketing Management

1968 - Government launches ‘I'm backing Britain' to promote industry

1968 - Trades Description Act comes into force

1970 - Virgin Empire begins with mail order record business

1971 - Britain's currency goes decimal

1973 - Public information cat Charley makes screen debut

1973 - Britain joins the Common Market

1974 - McDonald's opens first UK restaurant

1976 - Body Shop opens

1977 - Laker Skytrain lifts off

1979 - Liverpool signs first shirt sponsor deal with Hitachi

1980 - Allen Brady & Marsh makes British Rail execs wait in dirty reception room in successful pitch for the ad account

1980 - Competition Act allows companies to raise prices without making submissions to a government department

1980 - Nestle baby milk boycott starts in the UK

1980 - Walkman makes UK debut under name Stowaway

1980 - Supermarkets trial laser scanning

1980 - Sinclair ZX80 launches

1980 - Pac-Man arrives

1981 - Pepsi Challenges makes UK debut

1983 - Mailing Preference Service launches

1984 - British Telecom privatisation features ‘Tell Sid' campaign

1985 - Comedian Ernie Wise makes UK's first mobile phone call on Vodafone network

1985 - Betamax and JVC wage video war

1985 - Martin Sorrell buys Wire and Plastic Products

1985 - New Coke launches

1987 - Direct Mail hits the billion mark

1988 - RHM puts its brands put on the balance sheet

1989 - First Direct launches

1989 - Government caps number of pubs brewers can own and requires guest beers

1990 - Marathon becomes Snickers

1990 - The start of McLibel

1990 - Perrier hit by benzene contamination

1991 - Benetton launches shock ads

1991 - British Telecom rebrands to BT

1991 - Gerald Ratner's ‘crap' moment

1992 - Tesco launches Computers for schools

1992 - Hoover free flights fiasco

1992 - Premier League launches

1993 - Marlboro Friday 20% price cut rocks brands

1994 - Sunday Trading begins

1994 - Unilever launches and withdraws Persil Power after clothes damaged

1994 - First National Lottery draw

1995 - WH Smith becomes first online retailer

1995 - Tesco Clubcard launches

1995 - M&C Saatchi opens its doors

1996 - Pepsi goes blue

1996 - Hotmail launches

1997 - United Biscuits sues Asda for trademark infringement over Puffin biscuits

1997 - British Airways attacked over tail fins

1997 - Sainsbury's Bank opens

1998 - P&G launches Sunny Delight

2000 - Boo.com goes bust signalling general dotcom bust

2002 - Nectar card launches

2004 - Dasani lands Coke in hot water

2005 - Rover collapses

2005 - Nestle launches fairtrade products

2006 - Postal market liberalises

2005 - 24-hour drinking arrives

2006 - Cadbury salmonella scare

2007 - Ofcom clamps down on junk food ads


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