Cable & Wireless Mobile has recruited Karen Whittingham from
Cellnet to head its central marketing department for worldwide
Whittingham was previously head of business strategy and market planning
at mobile phone operator Cellnet before taking on the role of general
manager marketing for C&W Mobile.
Her move to the telecoms giant follows the appointment of Orange’s
ex-group marketing director, Lisa Gernon, as regional director for
Europe last month (Marketing, January 16).
Whittingham may end up working alongside Gernon, as the central
marketing department provides resource for the three regional
businesses: Europe, Asia Pacific, and the rest of the world.
Cable & Wireless is looking to build its branding as it rapidly grows
its international mobile telecoms business. It currently operates in 30
Whittingham is replacing Claire Wynne Hughes, who is continuing to work
for the company on a number of projects.
At Cellnet, Whittingham’s job will be covered by global business support
manager Linda Summers.