Global C&W role for Cellnet boss

Cable & Wireless Mobile has recruited Karen Whittingham from Cellnet to head its central marketing department for worldwide activities.

Cable & Wireless Mobile has recruited Karen Whittingham from

Cellnet to head its central marketing department for worldwide


Whittingham was previously head of business strategy and market planning

at mobile phone operator Cellnet before taking on the role of general

manager marketing for C&W Mobile.

Her move to the telecoms giant follows the appointment of Orange’s

ex-group marketing director, Lisa Gernon, as regional director for

Europe last month (Marketing, January 16).

Whittingham may end up working alongside Gernon, as the central

marketing department provides resource for the three regional

businesses: Europe, Asia Pacific, and the rest of the world.

Cable & Wireless is looking to build its branding as it rapidly grows

its international mobile telecoms business. It currently operates in 30


Whittingham is replacing Claire Wynne Hughes, who is continuing to work

for the company on a number of projects.

At Cellnet, Whittingham’s job will be covered by global business support

manager Linda Summers.


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