The political parties would be better off signing up Alan Shearer,
Richard Branson and Liz Hurley than spending millions on negative
campaigning, according to a new survey from Bates Dorland.
The survey of 1024 adults over the age of 18 showed that only 10% of
people think current political advertising is effective.
However, voters would be swayed by a celebrity backer. Both the Tories
and Labour are actively recruiting celebrities now, and MPs Sebastian
Coe and Gyles Brandreth, who are heading the Tory effort, should look to
the world of football and business, suggested the survey.
A third of all voters said they would be encouraged to vote for the
Tories if Richard Branson became their spokesman and, crucially for the
Tories, 24% of Labour voters said they would be swayed by the bearded
Sporting stars could also play a vital role. If Alan Shearer backed the
Tories, 21% of first time voters said they would be encouraged to do the
The Spice Girls, who are already down as Tory backers, could sway 12% of
voters. However Melinda Messenger, who is backing Labour, is a sad loss
to the Tories. She, like Liz Hurley, could have swung their vote by 12%.