The body, which has 10m UK members, has appointed Red Ink Creative and KLV Communications to handle the relaunch of its website, which is being redesigned to be more accessible and useful to young families. It is now looking for an ad agency to handle its creative account.
The group will promote the revamped site with advertising, consumer PR and media partnerships to grow the site's reach. It will incorporate a social-networking element and will build a Neighbourhood Watch community.
Neighbourhood Watch also intends the site to become a resource for people considering moving into an area, enabling them to check the safety of their potential new neighbourhood.