Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

Last Brand Agency/TV buyer %
1 (-) British Gas Clemmow Hornby Inge/Carat 69
2 (-) eBay DLKW/PHD 64
3= (-) PC World M&C Saatchi/Walker Media 48
3= (-) Tesco Car Insurance The Red Brick Road/Initiative 48
3= (-) Diet Coke VCCP/Universal McCann 48
6 (-) T-Mobile Saatchi & Saatchi/MediaCom 45
7= (-) B&Q JWT/ZenithOptimedia 44
7= (-) Abbey WCRS/Carat 44
9= (-) KFC Bartle Bogle Hegarty/Walker Media 42
9= (-) Ariel/Lenor Saatchi & Saatchi/Starcom 42
11= (-) Maybelline Water McCann Erickson/ZenithOptimedia 41
Shine Elixir
11= (4) Persil Gel Tablets Bartle Bogle Hegarty/MindShare 41
13 (-) Land of Leather The Walker Agency/MediaVest 39
14 (-) Virgin Money RKCR Y&R/Manning Gottlieb OMD 36
15 (-) Lotto Abbott Mead Vickers BBDO/OMD UK 35
16 (-) NiQuitin CQ WCRS/MediaCom 33
17 (-) New! In-house/MediaCom 32
18 (-) Moben/Sharps/Dolphin BCMB/Brilliant Media 31
19= (-) Aldi McCann Erickson Manchester/ 28
Universal McCann
19= (-) Kia Cee'd Tapsa/M2M 28

Adwatch research was conducted from 15-19 February by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).


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