Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing
recently?

Last Brand Agency/TV buyer %
week
1 (-) British Gas Clemmow Hornby Inge/Carat 69
2 (-) eBay DLKW/PHD 64
3= (-) PC World M&C Saatchi/Walker Media 48
3= (-) Tesco Car Insurance The Red Brick Road/Initiative 48
3= (-) Diet Coke VCCP/Universal McCann 48
6 (-) T-Mobile Saatchi & Saatchi/MediaCom 45
7= (-) B&Q JWT/ZenithOptimedia 44
7= (-) Abbey WCRS/Carat 44
9= (-) KFC Bartle Bogle Hegarty/Walker Media 42
9= (-) Ariel/Lenor Saatchi & Saatchi/Starcom 42
11= (-) Maybelline Water McCann Erickson/ZenithOptimedia 41
Shine Elixir
11= (4) Persil Gel Tablets Bartle Bogle Hegarty/MindShare 41
13 (-) Land of Leather The Walker Agency/MediaVest 39
Manchester
14 (-) Virgin Money RKCR Y&R/Manning Gottlieb OMD 36
15 (-) Lotto Abbott Mead Vickers BBDO/OMD UK 35
16 (-) NiQuitin CQ WCRS/MediaCom 33
17 (-) New! In-house/MediaCom 32
18 (-) Moben/Sharps/Dolphin BCMB/Brilliant Media 31
19= (-) Aldi McCann Erickson Manchester/ 28
Universal McCann
19= (-) Kia Cee'd Tapsa/M2M 28

Adwatch research was conducted from 15-19 February by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact sue.homeyard@tns-global.com (020 7868 6602).
Advertisements were selected by Xtreme Information (020 7575 1800) and
Mediaedge:cia UK (020 7803 2000).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer