Michael Crossman, managing director of Bates Interactive, has been
appointed as the new chairman of the British Interactive Multimedia
Association (BIMA), the first member of the ad agency sector to hold the
BIMA comprises around 200 member companies and aims to promote the use
of interactive media, represent the industry to government bodies such
as the DTI, and share advice on best policy.
The move comes as BIMA looks to broaden its membership to include more
marketers, ad agencies and clients working in digital media. Now 15
years old, BIMA is the oldest trade organisation for interactive
’We want to broaden the constituency of BIMA representatives. Digital
media has become an important part of every sector of society - it’s
important BIMA changes to reflect that,’ said Crossman.
Crossman takes up the post on June 1 from Sally-Anne Batstone, European
marketing manager at printing and packaging company, Impac.