THIS WEEK: Tesco expands focus of in-store retail post

Tesco has boosted its marketing department with the creation of a new post, charged with overseeing the retailer’s in-store marketing.

Tesco has boosted its marketing department with the creation of a new

post, charged with overseeing the retailer’s in-store marketing.



The company has plucked Roger Fogg from the commercial department to be

its new local and national marketing controller.



Previously, the role was split into two and given to Fiona Archer and

Carolyn Bradley, who have since been allocated other jobs within the

company.



Fogg will be responsible for the marketing activity in the chain’s 545

stores and will oversee promotions such as Computers for Schools and the

Tesco Recipe Collection.



He will not be involved in the retailer’s above-the-line campaigns or

Clubcard activity. Fogg has marketing experience and breaks away from

the tradition of his predecessors, many of whom came from a trading

background.



Last year, Tesco appointed Richard Brasher as its new operational

marketing director to replace Tim Mason after he moved onto the board.



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