Tesco has boosted its marketing department with the creation of a new
post, charged with overseeing the retailer’s in-store marketing.
The company has plucked Roger Fogg from the commercial department to be
its new local and national marketing controller.
Previously, the role was split into two and given to Fiona Archer and
Carolyn Bradley, who have since been allocated other jobs within the
Fogg will be responsible for the marketing activity in the chain’s 545
stores and will oversee promotions such as Computers for Schools and the
Tesco Recipe Collection.
He will not be involved in the retailer’s above-the-line campaigns or
Clubcard activity. Fogg has marketing experience and breaks away from
the tradition of his predecessors, many of whom came from a trading
Last year, Tesco appointed Richard Brasher as its new operational
marketing director to replace Tim Mason after he moved onto the board.