MEDIA: Katz undertakes additional sales role on ARK2 TV

Sales house Katz International is to handle sales for the new religious cable channel ARK2, which launches in October. Katz beat Carlton UK Sales following a head-to-head pitch.

Sales house Katz International is to handle sales for the new religious

cable channel ARK2, which launches in October. Katz beat Carlton UK

Sales following a head-to-head pitch.



Katz, which sells advertising for the Sci-Fi channel nationally, Channel

One, MTV, Discovery, Bravo and UK Gold in London, will position ARK2 as

a mainstream advertising opportunity.



David Goffin, commercial director for Katz International, said: ‘I see

it as no different from any other cable station. We will be targeting

FMCG family advertisers - all those brands you expect to find on major

TV.’ He added that the cost per thousand would be similar to other

satellite and cable stations.



The sales house is in discussions with a number of advertisers about

partnering the channel. Katz will officially canvas advertisers in one

month’s time.



ARK2, which is still talking to cable companies about taking on the new

channel, is adopting a broadstream, high-quality programming format.



Two-thirds of its programming will be produced in-house or by

independent companies. Team Saatchi is overseeing above-the-line

advertising.



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