Sales house Katz International is to handle sales for the new religious
cable channel ARK2, which launches in October. Katz beat Carlton UK
Sales following a head-to-head pitch.
Katz, which sells advertising for the Sci-Fi channel nationally, Channel
One, MTV, Discovery, Bravo and UK Gold in London, will position ARK2 as
a mainstream advertising opportunity.
David Goffin, commercial director for Katz International, said: ‘I see
it as no different from any other cable station. We will be targeting
FMCG family advertisers - all those brands you expect to find on major
TV.’ He added that the cost per thousand would be similar to other
satellite and cable stations.
The sales house is in discussions with a number of advertisers about
partnering the channel. Katz will officially canvas advertisers in one
ARK2, which is still talking to cable companies about taking on the new
channel, is adopting a broadstream, high-quality programming format.
Two-thirds of its programming will be produced in-house or by
independent companies. Team Saatchi is overseeing above-the-line