ADVERTISING & PROMOTION: BRIEFS

Global venture

Global venture



Promotional marketing consultancy Marketing Drive and advertising agency

Rawlins Wickens Partners are joining forces to launch an international

venture, Globespan, on July 1.



Loyalty launch



European Passenger Services is seeing pitches to decide the name and

identity for Eurostar’s loyalty scheme, which is due to launch in

September. Carlson and Start are shortlisted in the UK, but the service

provider is also seeing agencies in Paris and Brussels.



Strawberry fares



Le Shuttle is targeting travel agents with packs of freeze-dried ‘space-

age’ strawberries to coincide with the start of Wimbledon. The promotion

is designed to reflect Le Shuttle’s space-mission TV campaign and to

remind travel agents of Le Shuttle’s new strategy.



Brewers’ scoop



The Federation Brewery, whose products include Keoghans Ale, has

appointed the Media Brokerage to promote its portfolio to public and

trade audiences.



Tactical trains



The Association of Train Operating Companies (ATOC) has appointed

Carlson to create and manage promotional activity for the network card.



Distant Cozens



Sales-promotion agency Tequila has parted company with new business

director Jackie Cozens. Managing director Jane Asscher has taken over

the role while the company ‘considers its options’.



Child’s play



The Independent Television Commission has published research suggesting

that children are rarely misled or confused by toy advertising. The ITC

says children have higher levels of advertising literacy than parents.



Lager love



Tennent’s Lager is rolling out new ads for TV titled ‘Romeo and JulieT’

by the Leith Agency. The ads were originally entitled Kama SuTra but the

caption was banned by the Broadcast Advertising Clearance Centre.



Summer Taboo



Taboo is airing new TV ads this summer, with a pounds 600,000 campaign

through Delaney Fletcher Bozell. The ads will target 18- to 35-year-old

women and use the strapline, ‘All the way from wherever you want’.



Business role



Robert Schrijver has been appointed vice-chairman of global business

development at marketing and communications firm Siegal & Gale.



Rowenta on TV



Rowenta is launching a pounds 750,000 national TV campaign from August

1. The ads were designed by Foote Cone Belding.



Correction



Mercury Communications has been in the data-services market since 1984,

not 1994 as reported in a news story in last week’s Marketing.



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