Leeds Utd in Allied Dunbar tie-in

Leeds United Football Club and financial services company Allied Dunbar are poised to embark on a radical partnership which will see the club selling Allied Dunbar products to the club’s fans and to local residents.

Leeds United Football Club and financial services company Allied

Dunbar are poised to embark on a radical partnership which will see the

club selling Allied Dunbar products to the club’s fans and to local

residents.



The club is expected to announce the formation of its financial

subsidiary, Leeds United Financial Management Services, when parent

company Leeds Sporting reveals its first-half interim results in

September. The subsidiary will handle the provision of financial

services including life insurance and pensions.



Adam Pearson, the club’s commercial director, confirmed that the two

were in talks about the deal and expected the service to be launched in

about three weeks. He said: ’All of Allied Dunbar’s services will be

advertised throughout Leeds to the public and supporters.’



It is believed the services will be jointly branded with the club’s

badge and Allied Dunbar’s name. The scheme is part of a wider initiative

by the club to exploit the ’brand loyalty’ of its supporters.



An arrangement with Bank of Scotland already provides fans with credit

and debit cards branded with the club colours.



Several weeks ago it launched its own publishing company to produce a

club magazine. It has also set up a travel company offering package

holidays and corporate entertainment packages.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage