Leeds United Football Club and financial services company Allied
Dunbar are poised to embark on a radical partnership which will see the
club selling Allied Dunbar products to the club’s fans and to local
The club is expected to announce the formation of its financial
subsidiary, Leeds United Financial Management Services, when parent
company Leeds Sporting reveals its first-half interim results in
September. The subsidiary will handle the provision of financial
services including life insurance and pensions.
Adam Pearson, the club’s commercial director, confirmed that the two
were in talks about the deal and expected the service to be launched in
about three weeks. He said: ’All of Allied Dunbar’s services will be
advertised throughout Leeds to the public and supporters.’
It is believed the services will be jointly branded with the club’s
badge and Allied Dunbar’s name. The scheme is part of a wider initiative
by the club to exploit the ’brand loyalty’ of its supporters.
An arrangement with Bank of Scotland already provides fans with credit
and debit cards branded with the club colours.
Several weeks ago it launched its own publishing company to produce a
club magazine. It has also set up a travel company offering package
holidays and corporate entertainment packages.