Pepsi to keep Spice Girls for 98

Pepsi has signed a new deal with beleaguered pop band the Spice Girls as part of a multi-artist music promotion next year.

Pepsi has signed a new deal with beleaguered pop band the Spice

Girls as part of a multi-artist music promotion next year.



The pan-European promotion, thought to be worth in the region of pounds

500,000, will run for the first five months of 1998 and coincides with

the Girls’ Pepsi-sponsored European tour.



Pepsi refused to comment on the plans, which it said were not yet

confirmed, but the package is thought to include three other pop

bands.



Robert Dodds, managing director of broadcast innovations, who brokered

the deal, said it showed Pepsi’s continuing confidence in the band,

which has been subject to media criticism since the departure of manager

Simon Fuller three weeks ago.



Pepsi’s promotional deal with the Spice Girls expires at the end of

1997.



Thought to be in the region of pounds 1m, it was signed shortly before

the band shot to fame.



The TV ad ’Generation Next’, through Abbott Mead Vickers BBDO, was the

first non-US Pepsico ad to get global distribution. Since signing up the

group, PepsiCo has increased its share of the European cola market by

1.6%.



See profile, page 25.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands