Advertising & promotion: BDDP GGT loses Clairol account

Clairol has parted company with BDDP GGT following its decision to realign its agencies out of New York.

Clairol has parted company with BDDP GGT following its decision to

realign its agencies out of New York.



The UK account, worth around pounds 7m, is now up for grabs. Last week,

the US account was handed to WPP Group’s new agency, Intuition, which

specialises in marketing to women. It has a staff of 20, only two of

whom are male.



Parent company Bristol Myers Squibb realigned the Clairol hair care and

colour range last year, taking the account out of Grey.



Wells Rich Greene BDDP in New York and the then BST-BDDP picked up the

account following a creative review to streamline global marketing.



See feature, page 21.



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