Clairol has parted company with BDDP GGT following its decision to
realign its agencies out of New York.
The UK account, worth around pounds 7m, is now up for grabs. Last week,
the US account was handed to WPP Group’s new agency, Intuition, which
specialises in marketing to women. It has a staff of 20, only two of
whom are male.
Parent company Bristol Myers Squibb realigned the Clairol hair care and
colour range last year, taking the account out of Grey.
Wells Rich Greene BDDP in New York and the then BST-BDDP picked up the
account following a creative review to streamline global marketing.
See feature, page 21.