Few subjects have taxed Tony Blair’s public relations machine more
than the vexed issue of smoking and sport.
But, in case anyone is still in any doubt, there is definitely a link -
at least there most certainly was at last week’s Web site launch by the
The American football team, who pride themselves on being a healthy
bunch of sporty specimens, held the event at the London Wall offices of
new media company InteResource.
It was a stylish bash graced by cheerleaders, players and clients - all
of whom, along with the 1000 other office workers who have the
misfortune to share the building, ended up being evacuated to the street
after the smoke detectors could no longer handle the volume of cigarette
smoke emanating from the party.
The event proved the existence of smoke without fire. But who were the
biggest culprits, the sporty Monarchs or the InteResource techies?
Fortunately, it is only the debate which still rages.