Marketing mix: Monarchs get a king-size launch

Few subjects have taxed Tony Blair’s public relations machine more than the vexed issue of smoking and sport.

Few subjects have taxed Tony Blair’s public relations machine more

than the vexed issue of smoking and sport.

But, in case anyone is still in any doubt, there is definitely a link -

at least there most certainly was at last week’s Web site launch by the

England Monarchs.

The American football team, who pride themselves on being a healthy

bunch of sporty specimens, held the event at the London Wall offices of

new media company InteResource.

It was a stylish bash graced by cheerleaders, players and clients - all

of whom, along with the 1000 other office workers who have the

misfortune to share the building, ended up being evacuated to the street

after the smoke detectors could no longer handle the volume of cigarette

smoke emanating from the party.

The event proved the existence of smoke without fire. But who were the

biggest culprits, the sporty Monarchs or the InteResource techies?

Fortunately, it is only the debate which still rages.


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