CK Cosmetics in pan-Europe push

Calvin Klein Cosmetics has promoted UK marketing manager Sarah Wright to the role of European marketing director to extend its brands’ focus beyond the UK.

Calvin Klein Cosmetics has promoted UK marketing manager Sarah

Wright to the role of European marketing director to extend its brands’

focus beyond the UK.



The company is planning to launch more products in Europe in future,

starting with the pan-European launch in March of Contradiction for

Men.



Wright’s move follows the promotion of UK managing director Shelley

Smyth to vice-president of marketing and sales development, Europe, last

October.



Both Smyth’s and Wright’s positions have been newly created.



The Unilever subsidiary, which markets perfume brands including CKOne,

Obsession and Eternity, is still seeking to appoint a European ad

director.



Wright, who has worked for Calvin Klein for nine years in sales and

marketing, will report to Smyth at the European head office in London.

Hilary Taylor, currently national sales manager, becomes UK marketing

manager after eight years at Calvin Klein.



Calvin Klein also plans a new ad campaign for CKOne, featuring three

models together with their e-mail addresses, and is designed to appeal

to an internet-literate younger generation. New models will be

introduced to the campaign this year.



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