Calvin Klein Cosmetics has promoted UK marketing manager Sarah
Wright to the role of European marketing director to extend its brands’
focus beyond the UK.
The company is planning to launch more products in Europe in future,
starting with the pan-European launch in March of Contradiction for
Wright’s move follows the promotion of UK managing director Shelley
Smyth to vice-president of marketing and sales development, Europe, last
Both Smyth’s and Wright’s positions have been newly created.
The Unilever subsidiary, which markets perfume brands including CKOne,
Obsession and Eternity, is still seeking to appoint a European ad
Wright, who has worked for Calvin Klein for nine years in sales and
marketing, will report to Smyth at the European head office in London.
Hilary Taylor, currently national sales manager, becomes UK marketing
manager after eight years at Calvin Klein.
Calvin Klein also plans a new ad campaign for CKOne, featuring three
models together with their e-mail addresses, and is designed to appeal
to an internet-literate younger generation. New models will be
introduced to the campaign this year.