Visa is following Oxo’s example with the creation of the Visa Family:
mum, dad, two kids and a dog. They will star in a new series of TV
commercials under the strapline ‘Visa - making life easier’. The
campaign is through Saatchi & Saatchi.
A workaday pub football team was chosen to star in a new Carlsberg TV ad
screened during Aston Villa’s 3-0 victory over Leeds United for the
Coca-Cola Cup last weekend. The ad was part of Carlsberg’s Euro 96
support and was created by K Advertising.
The Interflora advertising agency review is now down to a shortlist of
five. Incumbents D’Arcy Masius Benton & Bowles will compete against BMP
DDB, Abbott Mead Vickers BBDO, Ammirati & Puris Lintas, and The Leith
IT and miss
Computer industry advertising has been slammed in the latest report by
IT services specialists PCMC. Its study of 30 ad campaigns concluded
that IT ads were ill-conceived, badly targeted and carried the wrong
Sportswear label Ellesse UK is to launch a new spring/summer press
campaign next month aimed at 18- to 30-year-olds.
McCann-Erickson Manchester created the ads.
TCC, the children’s satellite and cable channel, is launching a pounds
500,000 spring promotional campaign this week including a radio
campaign. Curtis Hoy devised and implemented the campaign.
The Monopolies and Mergers Commission has recommended that pricing
controls be placed on classified advertising rates in BT’s Yellow Pages,
saying that the business was exploiting its monopoly position.
Age bias scotched
Whyte & MacKay claims its Collett Dickenson Pearce-designed ad campaign
for its whisky brand has given it 19.9% share of voice and increased its
appeal with young people. Just 7% of 20- to 30-year-olds questioned
thought the brand was only for older drinkers.
JWT on the Web
J. Walter Thompson has jumped on the information superhighway with a
corporate site on the World Wide Web under the theme ‘It’s a World’,
showcasing the agency’s international resources.
Technology magazine Wired will mark its first UK anniversary with a
pounds 100,000 television, radio, poster and postcard campaign under the
theme ‘What you need to know about the digital revolution’.
American football team the London Monarchs start a press campaign this
week featuring new recruit William ‘The Fridge’ Perry. Ads were created
by McCann-Erickson Manchester.