I’ve experienced the ’Heineken’ of the bathroom world, the
Hydrasenta shower. Part of a brand extension by Daryl Industries, which
is better known for its shower enclosures, the Hydrasenta provides the
ultimate power-shower ’pick-me-up’.
It really does reach those parts of the body you wish you could remember
you have more often! As well as ’top-to-toe’ jets, there is none of this
staring at the wall like a naughty schoolchild either.
In setting out to design a new shower, Daryl’s aim was to get into the
’water spraying’ end of the shower business in a unique way, by going
back to first principles.
Throughout the history of showers, the product has changed little: water
was traditionally sprayed over your head, while the bits you really
wanted clean remained dry, presenting an interesting opportunity.
In this new area of business, Daryl planned to compete with some very
large and established companies and therefore needed a different
approach if they were not to compete head on. They invited external
product consultancy, Raffo Design, to work with them on the project.
Championed by Daryl’s chairman, the team decided to integrate shower and
enclosure, not with the shower as a wall of the enclosure, but as a
This seamless integration was the breakthrough, together with a smart
little gizmo that stops you getting too hot or too cold when the water
The integrated shower and enclosure also leads to a number of business
benefits. In focus tests, no one felt the product could be British.
Scandinavian, maybe, or Italian. Perhaps new export markets would be
This also raises another point; the lack of respect for British
As those of us without air conditioning can testify, there is nothing
like a refreshing shower at the end of a long, humid day. Little wonder
that the Hydrasenta is earning accolades, and has been nominated in this
year’s Design Effectiveness Awards.
Long live British design and companies with the foresight to invest in