Live TV’s chief, Kelvin MacKenzie, has hit back at the ITC over its
warning on breaching the Codes of Sponsorship and Advertising Breaks. He
said sponsorship was key to original programming on cable, and called
for more relaxation of advertising rules to encourage the industry.
Pepsi-Cola is to sponsor Carlton’s new video-based chart show,
BT is launching an ‘Everyone’s a Winner’ instant-win scratchcard
promotion with its pounds 5, pounds 10 and pounds 20 phone cards. Top
prize is a special edition Vauxhall Astra Duo.
Scottish Power has launched an ad campaign from McCann-Erickson to
persuade customers in Sussex and Kent to buy their gas from it when the
market opens up in March next year.
Computer games company Sega is sponsoring Loaded’s 1997 calendar.
Published with the December 12 issue, 500,000 copies are being printed
and will be branded with the Sega Saturn logo.
BT are offering a 12 Days of Christmas special, where UK calls between
Boxing Day and January 6 will get every third minute of calls free. Ads
from Abbott Mead Vickers BBDO promoting the offer will break on December
16, featuring Rory McGrath and a turkey.
Three top executives at sports marketing company ISL have resigned.
Peter Sprogis, Steve Dickson and Tom Hipkins quit when excluded from a
new company set up by group chairman Jean-Marie Weber.
Daewoo has extended its retailing partnership with Sainsbury’s
Savacentre hypermarket chain, by opening a second outlet at the chain’s
Stockton-on-Tees store. Daewoo already has an outlet in London Colney.
Evans Hunt Scott is thought to have won a slice of NatWest’s direct
marketing business following a three-way pitch. The appointment will
fill the gap left by Judith Donovan Associates, which lost the account
The Sears Group refused to comment on reports that it will split up with
the sale of its Freemans mail order business to international mail order
firm Otto Versand.
Sears has appointed Bernie Foster as managing director of Miss
Selfridge. Previously deputy managing director of UK retailing at Warner
Bros, she takes over from Chris Stephenson, who left after two months in
the job to head the music and entertainment division of US multimedia
group House of Blues.
CLT UK Radio has applied for the East Anglian FM regional licence with a
proposal for a 24-hour country music station, Anglia Country. Its remit
will be similar to that of London country station RTL Country 1035AM.
Simon Johnson is BBC Online’s new head of marketing. He joins from FT
Telecoms and Media Publishing.