NEWS: STOP PRESS

Live TV’s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.

Live TV’s chief, Kelvin MacKenzie, has hit back at the ITC over its

warning on breaching the Codes of Sponsorship and Advertising Breaks. He

said sponsorship was key to original programming on cable, and called

for more relaxation of advertising rules to encourage the industry.



Pepsi-Cola is to sponsor Carlton’s new video-based chart show,

Videotech.



BT is launching an ‘Everyone’s a Winner’ instant-win scratchcard

promotion with its pounds 5, pounds 10 and pounds 20 phone cards. Top

prize is a special edition Vauxhall Astra Duo.



Scottish Power has launched an ad campaign from McCann-Erickson to

persuade customers in Sussex and Kent to buy their gas from it when the

market opens up in March next year.



Computer games company Sega is sponsoring Loaded’s 1997 calendar.

Published with the December 12 issue, 500,000 copies are being printed

and will be branded with the Sega Saturn logo.



BT are offering a 12 Days of Christmas special, where UK calls between

Boxing Day and January 6 will get every third minute of calls free. Ads

from Abbott Mead Vickers BBDO promoting the offer will break on December

16, featuring Rory McGrath and a turkey.



Three top executives at sports marketing company ISL have resigned.

Peter Sprogis, Steve Dickson and Tom Hipkins quit when excluded from a

new company set up by group chairman Jean-Marie Weber.



Daewoo has extended its retailing partnership with Sainsbury’s

Savacentre hypermarket chain, by opening a second outlet at the chain’s

Stockton-on-Tees store. Daewoo already has an outlet in London Colney.



Evans Hunt Scott is thought to have won a slice of NatWest’s direct

marketing business following a three-way pitch. The appointment will

fill the gap left by Judith Donovan Associates, which lost the account

in August.



The Sears Group refused to comment on reports that it will split up with

the sale of its Freemans mail order business to international mail order

firm Otto Versand.



Sears has appointed Bernie Foster as managing director of Miss

Selfridge. Previously deputy managing director of UK retailing at Warner

Bros, she takes over from Chris Stephenson, who left after two months in

the job to head the music and entertainment division of US multimedia

group House of Blues.



CLT UK Radio has applied for the East Anglian FM regional licence with a

proposal for a 24-hour country music station, Anglia Country. Its remit

will be similar to that of London country station RTL Country 1035AM.



Simon Johnson is BBC Online’s new head of marketing. He joins from FT

Telecoms and Media Publishing.



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