The government is joining forces with leading names from the high
street, the financial services and information technology industries and
the voluntary sector for a promotion to stop the UK from becoming a
nation of technophobes.
The campaign, ‘IT For All’, is expected to be sponsored to the tune of
several million pounds by the government. It will be officially launched
by the Department of Trade and Industry on December 3.
BT, Dixons, ICL, Microsoft and Safeway are among the commercial partners
The commercial partners have been forbidden from using the campaign to
promote individual products. However, it is expected that they will
become involved in promotions and awareness campaigns to persuade
consumers of the benefits of IT and that this will include opportunities
for consumers to test the technology themselves.
The campaign, part of the government’s Information Society Iniative,
follows a DTI research project which found that while the vast majority
of people claimed to have heard about IT, few felt that they fully
understood what it meant.
Non-commercial partners include the British Deaf Association and the
Manchester Community Information Network.