MEDIA: Primesight plans site push’

Outdoor media company Primesight is planning to seek a listing in a bid to generate cash to upgrade its sites and build up a six-sheet rival to the More Group’s Adshel brand.

Outdoor media company Primesight is planning to seek a listing in a bid

to generate cash to upgrade its sites and build up a six-sheet rival to

the More Group’s Adshel brand.



Primesight, which already competes with Adshel in the London and

Meridian areas on six-sheets, aims to build up its national sites and

rival Adshel by mid-1998. It will probably turn to the Alternative

Investment Market, where smaller companies seek a listing.



Managing director Naren Patel said the company had built 2500 sites but

would need 10,000 panels to be a serious rival to Adshel.



But the industry feels Primesight will have a hard task competing with

the major players. Adshel is planning a pounds 10m investment in its UK

sites, including 2500 ‘Citylights’ back-lit panels in major towns and

cities.



Primesight currently specialises in free-standing sites placed in

shopping precincts, which it says offer specific point-of-purchase

targeting for FMCG advertisers.



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