Outdoor media company Primesight is planning to seek a listing in a bid
to generate cash to upgrade its sites and build up a six-sheet rival to
the More Group’s Adshel brand.
Primesight, which already competes with Adshel in the London and
Meridian areas on six-sheets, aims to build up its national sites and
rival Adshel by mid-1998. It will probably turn to the Alternative
Investment Market, where smaller companies seek a listing.
Managing director Naren Patel said the company had built 2500 sites but
would need 10,000 panels to be a serious rival to Adshel.
But the industry feels Primesight will have a hard task competing with
the major players. Adshel is planning a pounds 10m investment in its UK
sites, including 2500 ‘Citylights’ back-lit panels in major towns and
Primesight currently specialises in free-standing sites placed in
shopping precincts, which it says offer specific point-of-purchase
targeting for FMCG advertisers.