The Media Centre has been appointed by fitness equipment manufacturer
NordicTrack to handle its pounds 2m media planning and buying account.
The contract begins from next week. Robert Ray, deputy managing director
of The Media Centre, said:
‘This is a clear endorsement of our commitment to direct response media
systems and expertise in planning and buying in this field.’
The East poster ban
A poster campaign for the new Asian weekly newspaper The East has been
banned by the Committee for Advertising Practice for encouraging racism
and violence. The ad shows a turbanned Asian fighting with a skinhead
who is spraying racist graffiti on a wall. The East said the ad was
supposed to be tongue-in-cheek.
Hooked on Classic
Commercial radio company GWR Group is expected to complete its pounds
71.5m acquisition of Classic FM by the end of the year. GWR will have to
sell off some of its smaller licences to comply with rules which limit
ownership. It is also considering selling off Classic’s Dutch station,
which is currently making a loss.
Stuff and nonsense
Press ads for Dennis Publishing’s new men’s magazine Stuff have been
banned by The Daily Mail and The Daily Telegraph because of sexual
imagery. The campaign, through River Advertising, is also running on
London Underground posters and on Virgin Radio.
Ban the bomb
The Metropolitan Police Service is launching its first ever anti-
terrorism advertising campaign, spending pounds 150,000 in its first
month on Maiden Outdoor’s AdRail poster sites at British Rail stations.
It will also advertise at sites on the London Underground, on buses and
in the Evening Standard. The campaign starts in the London area and will
be rolled out nationwide.
Capital Radio is extending the Chris Tarrant Breakfast Show to run from
6.30am until 10am as part of its new year programme schedules. Capital
recently paid pounds 3m to Tarrant to extend his contract for another
three years. The breakfast show lost 13% of its total listening hours in
the third quarter of this year (Rajar).
Airmail poster win
The Royal Mail’s poster ads for Airmail earlier this year have been
voted the best-liked poster ads in a survey by RSL Signpost. Esso
Pricewatch and Lucozade Energy came second and third in the survey.
ITV scores for UEFA
ITV has extended its deal with UEFA for the exclusive rights to screen
the UEFA Champions League football matches until the year 2000. ITV has
screened the Champions League exclusively since it started five years