Brand builder

Brand builder

Nestle has unveiled new packaging for its Build-Up range of vitamin and

mineral enriched drinks. The new design, through agency Wagstaffs, aims

to extend the brand’s traditional consumer base of the old and


Frozen assets

First Choice Ski has signed up as the official sponsor of the Reuters

snow reports. The sponsorship covers 25 pages of weather information,

forecasts, snowfall and conditions for 150 key destinations across

Europe and North America.

Virgin PR drive

Virgin Entertainment Direct, the direct selling arm of Virgin Our Price,

has appointed direct marketing agency Brann to work on its customer

communications after a two-way pitch.

Strongarm tactics

BDDH has developed a new ad campaign worth pounds 500,000 for North East

brewer Camerons’ flagship brand Strongarm. Starting on November 15, the

ads focus on the brand’s ruby red colour.

Hoop dreams

Sprite has teamed up with British Airways to launch an on-seat promotion

for the National Basketball Association. It gives passengers a chance to

win a trip to an NBA game.

Horse trading

Timms Creative Advertising has won the contract to market the Spanish

Riding School of Vienna’s UK tour next year.

Wine press

The Marketing Store is to handle the spring promotion for Mumm’s Cuvee

Napa after a three-way pitch. The promotion will run on 100,000 bottles

in April 1997.

Doing the rounds

Nicklaus Golf Equipment has appointed Manchester-based consultancy The

Agency to handle its pounds 500,000 account following a three-way pitch.

IT counts on BMP

Educational IT specialist Research Machines has handed its advertising

account to BMP Countrywide after a three-way pitch.

Sporting chance

Sports fashion brand Filia UK has appointed CMT International to handle

a UK public relations campaign. The appointment follows a six-way pitch.

Popular poster

Research by RSL in conjunction with Maiden Outdoor shows that the Royal

Mail ad featuring puppies and a young boy, shown in March this year, was

the most liked poster in greater London.

When the face fits

The Prince’s Trust unveils an awareness campaign this week to promote

its Masks initiative, which sees 140 clay masks, decorated by

celebrities, going up for auction on December 1. The campaign, through

Claydon Heeley International and Zenith Media, will include press and

poster advertising and a direct mailing to Sotheby’s customers.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer