Nestle has unveiled new packaging for its Build-Up range of vitamin and
mineral enriched drinks. The new design, through agency Wagstaffs, aims
to extend the brand’s traditional consumer base of the old and
First Choice Ski has signed up as the official sponsor of the Reuters
snow reports. The sponsorship covers 25 pages of weather information,
forecasts, snowfall and conditions for 150 key destinations across
Europe and North America.
Virgin PR drive
Virgin Entertainment Direct, the direct selling arm of Virgin Our Price,
has appointed direct marketing agency Brann to work on its customer
communications after a two-way pitch.
BDDH has developed a new ad campaign worth pounds 500,000 for North East
brewer Camerons’ flagship brand Strongarm. Starting on November 15, the
ads focus on the brand’s ruby red colour.
Sprite has teamed up with British Airways to launch an on-seat promotion
for the National Basketball Association. It gives passengers a chance to
win a trip to an NBA game.
Timms Creative Advertising has won the contract to market the Spanish
Riding School of Vienna’s UK tour next year.
The Marketing Store is to handle the spring promotion for Mumm’s Cuvee
Napa after a three-way pitch. The promotion will run on 100,000 bottles
in April 1997.
Doing the rounds
Nicklaus Golf Equipment has appointed Manchester-based consultancy The
Agency to handle its pounds 500,000 account following a three-way pitch.
IT counts on BMP
Educational IT specialist Research Machines has handed its advertising
account to BMP Countrywide after a three-way pitch.
Sports fashion brand Filia UK has appointed CMT International to handle
a UK public relations campaign. The appointment follows a six-way pitch.
Research by RSL in conjunction with Maiden Outdoor shows that the Royal
Mail ad featuring puppies and a young boy, shown in March this year, was
the most liked poster in greater London.
When the face fits
The Prince’s Trust unveils an awareness campaign this week to promote
its Masks initiative, which sees 140 clay masks, decorated by
celebrities, going up for auction on December 1. The campaign, through
Claydon Heeley International and Zenith Media, will include press and
poster advertising and a direct mailing to Sotheby’s customers.