ADVERTISING & PROMOTION: BRIEFS

Brand builder

Brand builder



Nestle has unveiled new packaging for its Build-Up range of vitamin and

mineral enriched drinks. The new design, through agency Wagstaffs, aims

to extend the brand’s traditional consumer base of the old and

convalescents.



Frozen assets



First Choice Ski has signed up as the official sponsor of the Reuters

snow reports. The sponsorship covers 25 pages of weather information,

forecasts, snowfall and conditions for 150 key destinations across

Europe and North America.



Virgin PR drive



Virgin Entertainment Direct, the direct selling arm of Virgin Our Price,

has appointed direct marketing agency Brann to work on its customer

communications after a two-way pitch.



Strongarm tactics



BDDH has developed a new ad campaign worth pounds 500,000 for North East

brewer Camerons’ flagship brand Strongarm. Starting on November 15, the

ads focus on the brand’s ruby red colour.



Hoop dreams



Sprite has teamed up with British Airways to launch an on-seat promotion

for the National Basketball Association. It gives passengers a chance to

win a trip to an NBA game.



Horse trading



Timms Creative Advertising has won the contract to market the Spanish

Riding School of Vienna’s UK tour next year.



Wine press



The Marketing Store is to handle the spring promotion for Mumm’s Cuvee

Napa after a three-way pitch. The promotion will run on 100,000 bottles

in April 1997.



Doing the rounds



Nicklaus Golf Equipment has appointed Manchester-based consultancy The

Agency to handle its pounds 500,000 account following a three-way pitch.



IT counts on BMP



Educational IT specialist Research Machines has handed its advertising

account to BMP Countrywide after a three-way pitch.



Sporting chance



Sports fashion brand Filia UK has appointed CMT International to handle

a UK public relations campaign. The appointment follows a six-way pitch.



Popular poster



Research by RSL in conjunction with Maiden Outdoor shows that the Royal

Mail ad featuring puppies and a young boy, shown in March this year, was

the most liked poster in greater London.



When the face fits



The Prince’s Trust unveils an awareness campaign this week to promote

its Masks initiative, which sees 140 clay masks, decorated by

celebrities, going up for auction on December 1. The campaign, through

Claydon Heeley International and Zenith Media, will include press and

poster advertising and a direct mailing to Sotheby’s customers.



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