The imminent arrival of digital television has alerted many to the
gatekeeping ambitions of Rupert Murdoch. However, there is more to the
future of television than digital technology (see page 22).
Murdoch’s opposition should comfort itself with the parallel development
of the Internet.
IBM is a vocal advocate of the Net’s potential. ‘There is no way of
stopping the arrival of video on the Internet,’ says IBM’s Bill Moses,
whose role is to explore interactive possibilities in the sports arena.
His view is supported by sports producer Trans World International’s
Bill Sinrich: ‘When the Internet can deliver quality video in real time
we have to ask if that is the ultimate pay-per-view which will exclude
all the middle men, including broadcasters.’
Murdoch is not oblivious to the Net’s potential. His digital platform
will include Internet access and, through News International, he is
already in partnership with BT to develop Net activities. Yet it is
clear that he will not have the clear run some observers expect.
With BT now a shareholder in Sky - and a medium-term threat to the cable
industry - it is hard to think of a company better placed to take
advantage of developments, on the Internet or off it.
Win a Web seminar
Marketing and Data Processing Direct are offering you the chance to win
a free on-site Web marketing seminar worth pounds 1500. The one-day
interactive event, held at your own premises, will cover design and
construction of Web sites, and how to incorporate acquisition and
marketing strategies for maximum effect. You’ll see case studies on the
dos and don’ts of Web site development, including security issues, and
an explanation of Web terminology.
We’ll even throw in a bottle of champagne to celebrate your win!
To enter, all you need to do is answer the simple questions below, then
either fax your answers to us on 0171 413 4504, or e-mail them to
The closing date for entries is December 10 1996.
The first correct answer out of our virtual hat gets the prize.
What is the name of Bill Gates’s browser software?
What can you do at a Cybercafe?
What is a search engine?
The name of the winner will appear next month. For a full set of rules,
write to ‘Competitions’ at Marketing magazine, 174 Hammersmith Road,
London W6 7JP. The judges’ decision is final and no correspondence will
be entered into.
* Congratulations to last month’s winner, Jonathan Rabson of Quaytime.