Cowan Kemsley Taylor has won the pounds 1.5m Orchid Drinks account which
covers the Aqua Libra and Ame brands. It pitched against Bean MC.
Labatt Brewing has appointed Walsh Trott Chick Smith to handle its
pounds 4m account with brands including Labatt Ice. CIA Medianetwork
will handle media.
Greene King is searching for a strategic development manager who will
work on strategy, acquisitions and business development for the brewer.
Virgin Direct’s first ever television advertising campaign begins on
March 1. The pounds 750,000 campaign, through Ammirati Puris Lintas,
will feature Richard Branson.
Murphy’s Irish Stout is launching a pounds 7.5m marketing spend around
St Patrick’s Day weekend including TV ads, press promotions and themed
The Sega Channel, a new cable service which will enable viewers to play
Sega games, is to launch in April.
Kuwait Petroleum BG has appointed Ignition Marketing Group for a
marketing programme worth pounds 1.4m for the year.
BMP DDB Needham has revealed its first campaign for Michelob, entitled
‘Delivery Men’ as part of a pounds 2.5m marketing programme for the
Bell’s whisky is increasing its marketing spend from pounds 15m last
year to pounds 19m this year, with more TV advertising and additional
advertising support for its sponsorship of the Scottish League
TV company HTV announced a 66% jump in its 1995 profits to pounds 12.1m.
The Telegraph has turned in depleted profits down from pounds 45m to
pounds 35.5m in 1995, following the increase in newsprint costs and the
cover price war.
A pounds 1m press campaign is starting for the Tooheys beer brand
playing on the brand’s Australian heritage.
The Children’s Society has launched a national poster campaign featuring
the first talking poster
Marketing’s 2nd annual conference on marketing technology to the
consumer, The Electronic Home, is to be held in London on May 23 and
will be chaired by Marketing editor Mike Hewitt. Call 0171 413 4116 for
Flying Colours has appointed Andy Tidy as group marketing manager with
responsibility for its tour operations Club 18-30, Priority Holidays and
Vauxhall Motors has taken on The Decisions Group to handle all its
inbound customer enquiry calls for the next three years.
The Royal Mint is screening its first direct-response TV campaign this
week, to promote the pounds 5 coin launched to celebrate the Queen’s
Rothschild Asset Management is looking for an ad agency to promote its
financial services to a wider market. The account is thought to be worth
around pounds 2m.
Calor Gas has appointed GCI London and Key Communications to handle a
marketing campaign to promote its move into the newly deregulated market
for mains gas.