THIS WEEK: Dillons job hunt to replace Dunn

Book retailer Dillons is searching for a top marketer following last week’s shock resignation of marketing director Stephen Dunn. Dunn’s departure, after just one year in the job, comes as Dillons and its retail stablemate HMV are poised for a joint global expansion programme.

Book retailer Dillons is searching for a top marketer following last

week’s shock resignation of marketing director Stephen Dunn.

Dunn’s departure, after just one year in the job, comes as Dillons and

its retail stablemate HMV are poised for a joint global expansion

programme.



Dunn moved over from chocolate manufacturer Thornton’s, where he held

the position of marketing director, just weeks before Dillons went into

receivership.



Dillons would not comment on the departure other than that Dunn had

resigned because he was seeking a change in direction.



His replacement will be charged with exploiting Dillons’ position as the

UK’ s number two bookseller after WH Smith.



Dillons’s managing director Joe Sinyor confirmed he was already

searching for an agency to prepare for an ad campaign later this year.



‘There is an opportunity in marketing our excellence in range and

customer knowledge, which is unrivalled. We have not yet captured that

high ground,’ said Sinyor, who would not divulge the projected marketing

budget.



Dillons’ advertising has usually focused heavily on specific products

and price. More branding work will be used in future campaigns.



Dillons, which has 100 outlets in the UK and one in Dublin, is set to

open a further ten outlets in the UK and is looking at more

opportunities abroad.



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