Book retailer Dillons is searching for a top marketer following last
week’s shock resignation of marketing director Stephen Dunn.
Dunn’s departure, after just one year in the job, comes as Dillons and
its retail stablemate HMV are poised for a joint global expansion
Dunn moved over from chocolate manufacturer Thornton’s, where he held
the position of marketing director, just weeks before Dillons went into
Dillons would not comment on the departure other than that Dunn had
resigned because he was seeking a change in direction.
His replacement will be charged with exploiting Dillons’ position as the
UK’ s number two bookseller after WH Smith.
Dillons’s managing director Joe Sinyor confirmed he was already
searching for an agency to prepare for an ad campaign later this year.
‘There is an opportunity in marketing our excellence in range and
customer knowledge, which is unrivalled. We have not yet captured that
high ground,’ said Sinyor, who would not divulge the projected marketing
Dillons’ advertising has usually focused heavily on specific products
and price. More branding work will be used in future campaigns.
Dillons, which has 100 outlets in the UK and one in Dublin, is set to
open a further ten outlets in the UK and is looking at more