THIS WEEK: Mint tackled in Euro 96 dispute

A pounds 1m advertising campaign for the launch of a Royal Mint coin to mark the European Football Championships is being threatened with the red card in a row over the event’s trade mark and licensing.

A pounds 1m advertising campaign for the launch of a Royal Mint coin to

mark the European Football Championships is being threatened with the

red card in a row over the event’s trade mark and licensing.

Marketing agency ISL, which acts for the event’s main sponsors,

including McDonald’s, Carlsberg and Coca-Cola, claims the pounds 2 coin

infringes Euro 96 copyright.

Along with the 11 main sponsors of the event, several lower tiers of

sponsorship exist, where clients have paid to be associated with the

event and to officially link their name with it.

ISL’s lawyers Denton Hall are considering taking action to halt any

unlicensed use of the Euro 96 event for marketing brands or services.

Senior solicitor Lawrence Abramson said they were also looking at

seeking an injunction to stop the release of the pounds 2 coin. Around

three million of the coins are due to go into circulation during the

next few months.

Three advertising agencies, Duckworth Finn Grubb Waters, Euro RSCG Wnek

Gosper, and WCRS, are already pitching for the coin’s launch campaign.

ISL is determined to protect its trade mark, logo, and licensing rights

to the event. The Football Association said that more than half of the

overall revenue raised by the tournament would come from marketing


David Allen, assistant director of marketing for the Royal Mint, said:

‘We don’t see how the coin infringes licensing. We haven’t used the Euro

96 logo or the graphics.’

See analysis page 12


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