A pounds 1m advertising campaign for the launch of a Royal Mint coin to
mark the European Football Championships is being threatened with the
red card in a row over the event’s trade mark and licensing.
Marketing agency ISL, which acts for the event’s main sponsors,
including McDonald’s, Carlsberg and Coca-Cola, claims the pounds 2 coin
infringes Euro 96 copyright.
Along with the 11 main sponsors of the event, several lower tiers of
sponsorship exist, where clients have paid to be associated with the
event and to officially link their name with it.
ISL’s lawyers Denton Hall are considering taking action to halt any
unlicensed use of the Euro 96 event for marketing brands or services.
Senior solicitor Lawrence Abramson said they were also looking at
seeking an injunction to stop the release of the pounds 2 coin. Around
three million of the coins are due to go into circulation during the
next few months.
Three advertising agencies, Duckworth Finn Grubb Waters, Euro RSCG Wnek
Gosper, and WCRS, are already pitching for the coin’s launch campaign.
ISL is determined to protect its trade mark, logo, and licensing rights
to the event. The Football Association said that more than half of the
overall revenue raised by the tournament would come from marketing
David Allen, assistant director of marketing for the Royal Mint, said:
‘We don’t see how the coin infringes licensing. We haven’t used the Euro
96 logo or the graphics.’
See analysis page 12