THIS WEEK: Mint tackled in Euro 96 dispute

A pounds 1m advertising campaign for the launch of a Royal Mint coin to mark the European Football Championships is being threatened with the red card in a row over the event’s trade mark and licensing.

A pounds 1m advertising campaign for the launch of a Royal Mint coin to

mark the European Football Championships is being threatened with the

red card in a row over the event’s trade mark and licensing.

Marketing agency ISL, which acts for the event’s main sponsors,

including McDonald’s, Carlsberg and Coca-Cola, claims the pounds 2 coin

infringes Euro 96 copyright.

Along with the 11 main sponsors of the event, several lower tiers of

sponsorship exist, where clients have paid to be associated with the

event and to officially link their name with it.

ISL’s lawyers Denton Hall are considering taking action to halt any

unlicensed use of the Euro 96 event for marketing brands or services.

Senior solicitor Lawrence Abramson said they were also looking at

seeking an injunction to stop the release of the pounds 2 coin. Around

three million of the coins are due to go into circulation during the

next few months.

Three advertising agencies, Duckworth Finn Grubb Waters, Euro RSCG Wnek

Gosper, and WCRS, are already pitching for the coin’s launch campaign.

ISL is determined to protect its trade mark, logo, and licensing rights

to the event. The Football Association said that more than half of the

overall revenue raised by the tournament would come from marketing


David Allen, assistant director of marketing for the Royal Mint, said:

‘We don’t see how the coin infringes licensing. We haven’t used the Euro

96 logo or the graphics.’

See analysis page 12


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad