The Illinois Bureau of Tourism is launching its first advertising
campaign this month. Designed by Foote, Cone & Belding, the ads use the
tagline ‘Strike up a friendship with Chicago’, and are intended to
position the city as a leisure destination for UK travellers.
Hi Tech Solutions, the company that designs advertising for pub toilets,
is carrying new ads for a computer game from Ocean Software.
Strategically placed boards carry the message: ‘You’ll need both hands
to shake-off a MiG’.
Ads designed by Saatchi & Saatchi break on March 3 to publicise a new
album ‘Baby Love’. The album has been produced by EMI Records artists
including Whitney Houston to raise money for the charity Tommy’s
IPA awards team
The IPA has appointed Lord Sheppard from Grand Metropolitan as chairman
for its Advertising Effectiveness Awards. Gary Duckworth from Duckworth
Finn Grubb Waters will act as convenor.
The Independent Television Commission has changed its rules relating to
advertising dietary supplements. It now allows a broader range of people
who can benefit from supplements to be identified in ads.
Oodles for Noodles
CPC is to start new TV ads through HHCL & Partners for its new sausage
and tomato flavour Pot Noodles. The ads are part of a pounds 5m
The Institute of Practitioners in Advertising has staked its place on
the information superhighway with a dedicated Web site. It will use the
Internet to distribute information to agencies quickly.
Delaney Fletcher Bozell has been handed the pounds 6m account to launch
two new Chrysler models in the UK. Parent company Bozell Worldwide
handles the account globally.
Sara Lee is launching a pounds 550,000 TV advertising campaign this
spring to launch its air freshener Ambi-Pur Perfume. The ads break on
Getting teeth into DRTV
Denture care brand Steradent has launched the sector’s first ever direct
response television advertising campagin through TBWA. Costing pounds
1m, the campaign broke regionally on February 26.
The COI has invited Bates Dorland, DMB&B and Grey London to pitch
against incumbents GGT for its Department for Education and Employment’s
Modern Apprenticeship and Career Development Loans account.