ADVERTISING: BRIEFS

Chicago first

Chicago first



The Illinois Bureau of Tourism is launching its first advertising

campaign this month. Designed by Foote, Cone & Belding, the ads use the

tagline ‘Strike up a friendship with Chicago’, and are intended to

position the city as a leisure destination for UK travellers.



Jet stream



Hi Tech Solutions, the company that designs advertising for pub toilets,

is carrying new ads for a computer game from Ocean Software.

Strategically placed boards carry the message: ‘You’ll need both hands

to shake-off a MiG’.



Charity album



Ads designed by Saatchi & Saatchi break on March 3 to publicise a new

album ‘Baby Love’. The album has been produced by EMI Records artists

including Whitney Houston to raise money for the charity Tommy’s

Campaign.



IPA awards team



The IPA has appointed Lord Sheppard from Grand Metropolitan as chairman

for its Advertising Effectiveness Awards. Gary Duckworth from Duckworth

Finn Grubb Waters will act as convenor.



Supplementary benefits



The Independent Television Commission has changed its rules relating to

advertising dietary supplements. It now allows a broader range of people

who can benefit from supplements to be identified in ads.



Oodles for Noodles



CPC is to start new TV ads through HHCL & Partners for its new sausage

and tomato flavour Pot Noodles. The ads are part of a pounds 5m

campaign.



Web dedication



The Institute of Practitioners in Advertising has staked its place on

the information superhighway with a dedicated Web site. It will use the

Internet to distribute information to agencies quickly.

http:\\www.ipa.co.uk



Chrysler quest



Delaney Fletcher Bozell has been handed the pounds 6m account to launch

two new Chrysler models in the UK. Parent company Bozell Worldwide

handles the account globally.



Fresh start



Sara Lee is launching a pounds 550,000 TV advertising campaign this

spring to launch its air freshener Ambi-Pur Perfume. The ads break on

April 9.



Getting teeth into DRTV



Denture care brand Steradent has launched the sector’s first ever direct

response television advertising campagin through TBWA. Costing pounds

1m, the campaign broke regionally on February 26.



Career opportunities



The COI has invited Bates Dorland, DMB&B and Grey London to pitch

against incumbents GGT for its Department for Education and Employment’s

Modern Apprenticeship and Career Development Loans account.



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