Chrysalis Radio has appointed Alison Page from promotions company HH&S,
as its group national sponsorship manager. She will head up sponsorship
for Chrysalis stations Heart 106.2 in London,100.7 Heart FM in the
Midlands, and Galaxy 101 in Bristol.
Abbey National General Insurance is reviewing its marketing and has
shortlisted a number of agencies, including TMD Carat and Universal
McCann, to pitch for its media buying business.
The men’s magazine Maxim has released its ABC for July to December of
last year, which shows a circulation figure of 98,067.
Britain’s shopping channel QVC turned in results for its fourth quarter,
with revenue increasing 73% over the same period last year to pounds
13.7m. Sales for the year more than doubled to pounds 37.2m, with 2.1
million items shipped.
UK Gold has launched three new mini-channels with their own identities,
programming and promotional strategies. The Comedy Cupboard shows
classic sitcoms, The Vortex is a collection of British sci-fi series and
The Bullet is touted as ‘a lad’s night in’.
RAB is continuing its Window Campaign in the broadsheets this week,
which will reinforce the growth and effectiveness of commercial radio.
RAB’s strategic planner Clive Reffell, said: ‘Research from previous
bursts shows that the message is getting through to the target
Outdoor media company TDI is to launch three national bus campaigns
worth pounds 700,000 with USA Tourism, Prudential and Disney’s film Toy
Story. The rear ends of over 5100 buses will be covered in vinyl