Several UK agencies with global networks have been approached about the brief. The search is being handled by The Observatory in the first major account review it has worked on since it was established by former Agency Assessments partner Stuart Pocock last year.
Nutricia appointed O&M to its global ad account in 2004 as it sought to consolidate its accounts into one creative shop. It had previously used 100 agencies worldwide, with DFGW handling its UK work.
Nutricia Baby's sales were up 10.4% last year to EUR1.5m. The UK, Italy, Belgium, Turkey and Indonesia were its strongest-performing markets.