Mondex International has launched a customer loyalty card scheme
that could aid it in its efforts to sign up UK retailers for its
electronic cash scheme, set for a national launch next year.
The customer loyalty scheme is based on a smart card, allowing several
applications to run at the same time, including an electronic cash
Mondex claims that its loyalty scheme is much cheaper for retailers to
run than traditional schemes that involve posting out communications to
Combining the electronic cash and loyalty functions would encourage
retailers to join the cash scheme, tested in Swindon.
Although Mondex reports that response to the test has been good, it is
thought that some retailers are unwilling to take on the electronic cash
technology without a guarantee that enough shoppers would want to use
it. But consumers need to feel confident that enough retailers will
accept the system before they start relying on it to pay for
The new loyalty scheme, Interactive Loyalty, exploits the smart card’s
memory, enabling data on discounts and incentives to be held directly on
the consumer’s card, rather than databases.
The data can be held in-store, transferred directly to the card and read
on screen by the customer.