Action Man is coming to life in a new video game launching through
Hasbro Interactive next year.
The game, currently untitled, will feature the muscle man accompanied by
a range of gadgets and vehicles.
It is the latest in a line of Action Man products. Last month, Hasbro
licensed the Action Man logo to Sun Valley Foods and MD Foods to produce
an Action Meal - a pre-packed meal with Action Man-shaped chicken
nuggets - and a range of branded yoghurts.
’Action Man is Hasbro’s single most valuable, wholly owned boy property.
That, and the demonstrable value of dedicated licenses, meant it made
perfect sense to make a video game based on him,’ said Hasbro
Interactive marketing manager, Mary Miller.
Hasbro Interactive has already established a range of computer and video
games based on its traditional toys, including Mr Potato Head, the Tonka
brand and My Little Pony.