15 years ago: A major battle looms in the contraceptive market as
the US ’Today’, the first female barrier method, announces that it will
launch in Britain after Christmas; speculation is growing in the City
that Express Newspaper’s owner, Fleet Holdings, is planning to move into
cable TV following its recent investment in troubled TV-am.
10 years ago: Robert Maxwell’s announcement that he is selling his
printing interests shocks the City but leaves advertisers unmoved; ad
agencies tell booze clients, through the IPA, that the voluntary ban on
TV ads for spirits is ’an embarrassment and should be lifted’; JWT’s
Beattie, aka Maureen Lipman, tops Adwatch for BT.
5 years ago: The IPA appoints Janet Hull as its first director of
advertising effectiveness; Nurdin & Peacock put the wind up supermarkets
with the news that they will be investing pounds 1m of marketing muscle
behind the launch of each Cargo Club outlet; Bass links up with Prague
Breweries to launch Staropramen in the UK; Arm & Hammer launches the
UK’s first baking-soda toothpaste (below).