MARKETING MIX: That was the week that was ..

15 years ago: A major battle looms in the contraceptive market as the US ’Today’, the first female barrier method, announces that it will launch in Britain after Christmas; speculation is growing in the City that Express Newspaper’s owner, Fleet Holdings, is planning to move into cable TV following its recent investment in troubled TV-am.

15 years ago: A major battle looms in the contraceptive market as

the US ’Today’, the first female barrier method, announces that it will

launch in Britain after Christmas; speculation is growing in the City

that Express Newspaper’s owner, Fleet Holdings, is planning to move into

cable TV following its recent investment in troubled TV-am.



10 years ago: Robert Maxwell’s announcement that he is selling his

printing interests shocks the City but leaves advertisers unmoved; ad

agencies tell booze clients, through the IPA, that the voluntary ban on

TV ads for spirits is ’an embarrassment and should be lifted’; JWT’s

Beattie, aka Maureen Lipman, tops Adwatch for BT.



5 years ago: The IPA appoints Janet Hull as its first director of

advertising effectiveness; Nurdin & Peacock put the wind up supermarkets

with the news that they will be investing pounds 1m of marketing muscle

behind the launch of each Cargo Club outlet; Bass links up with Prague

Breweries to launch Staropramen in the UK; Arm & Hammer launches the

UK’s first baking-soda toothpaste (below).



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer