MARKETING MIX: Brand manager of the week

Name: Jo Franks

Name: Jo Franks



Age: 31



Brand: Murphy’s Irish Stout



Greatest work achievement to date



Without a doubt the new ’Sisters of Murphy’s’ campaign - after all the

development work it’s great to see it on air and in outlets.



Dream brand to work on



Hello! magazine - because I love all the gossip.



What would you be doing if you were not in marketing?



Organising adventure holidays in far-flung places.



Which is the best agency you have ever worked with?



It’s difficult to single any one out.



What is the worst part of the job?



Too many excuses to stay up late socialising!



Your most embarrassing mistake?



Putting my money on the winning horse in the Murphy’s Gold Cup and then

having to present the Trophy to the owner!



Your best work-related trip?



Every time I go to Cork and take advantage of Irish hospitality.



The business person you most admire and why?



Julian Metcalf at Pret A Manger and Charles Dunstone at Carphone

Warehouse for starting from scratch.



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