ISP gold winner Biggart Donald opens in London

Glasgow-based agency Biggart Donald swept the board at last Friday’s Institute of Sales Promotion Awards, winning 15 awards including four golds.

Glasgow-based agency Biggart Donald swept the board at last

Friday’s Institute of Sales Promotion Awards, winning 15 awards

including four golds.

The agency won gold in the point of sale category for Bacardi Spice; for

art direction and design for Reebok UK for its Ryan Giggs Doppelganger

Home Movies; for international promotions for Ballantine’s 17 Year Old

’A View From The 17th’ campaign; and for alcohol promotions for its

Bacardi Rum Heritage Jug.

Biggart Donald, which won an award or was highly commended in every

category it entered, is to open a London office. Creative director Ghill

Donald said the awards were important in terms of raising the agency’s

profile. ’We don’t want people to think that we are some hairy-arsed

Scotsmen: all our clients are in England and they are all blue-chip. We

have been the right agency in the wrong town for four years,’ he


Biggart Donald claims billings of pounds 4.4m in Glasgow and anticipates

billings from the London office of pounds 5m-pounds 10m by 2000. Six

staff are moving down from Scotland to set up the new office and the

agency expects to recruit 15 London staff in the next two years.


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