Glasgow-based agency Biggart Donald swept the board at last
Friday’s Institute of Sales Promotion Awards, winning 15 awards
including four golds.
The agency won gold in the point of sale category for Bacardi Spice; for
art direction and design for Reebok UK for its Ryan Giggs Doppelganger
Home Movies; for international promotions for Ballantine’s 17 Year Old
’A View From The 17th’ campaign; and for alcohol promotions for its
Bacardi Rum Heritage Jug.
Biggart Donald, which won an award or was highly commended in every
category it entered, is to open a London office. Creative director Ghill
Donald said the awards were important in terms of raising the agency’s
profile. ’We don’t want people to think that we are some hairy-arsed
Scotsmen: all our clients are in England and they are all blue-chip. We
have been the right agency in the wrong town for four years,’ he
Biggart Donald claims billings of pounds 4.4m in Glasgow and anticipates
billings from the London office of pounds 5m-pounds 10m by 2000. Six
staff are moving down from Scotland to set up the new office and the
agency expects to recruit 15 London staff in the next two years.