Gremlin Interactive has handed its pounds 2m advertising account to
Walsh Trott Chick Smith and its media account to media independent
This is the first time the computer games firm has appointed an agency
to work full-time on its creative work.
Gremlin expects to launch up to 12 new computer games by the end of the
year for platforms including PlayStation and Nintendo. Some of these
games will be supported with TV advertising.
Nigel Bruce, marketing consultant at Gremlin Interactive, said:
’Previously we worked with a number of project-based agencies. We have
now decided to focus on one full-time agency which can reflect our