Top 20 agencies
Talk about the Power 100
TOP 20 CLIENTS
1. MARC MICHAELS, Director of direct and relationship marketing, COI
Michaels manages to cram into 12 months what would take most of us a lifetime. The COI stalwart maintains a high industry profile, sitting on numerous industry committees, while ensuring that the COI remains a centre for DM excellence. Though government communications expenditure may be down Michaels still has circa £35m, one of the largest DM budgets in the UK, to spend on the full range of channels from door drops to call centres and inserts.
Introducing a more rigorous approach to measurement has been a key focus - last year Michaels oversaw OMD Data's creation of the COI's complex Artemis campaign planning, response and conversion analysis system. Michaels also contributed ideas on best use of call centres to the Varney Review and sits on the new Citizen and Business Contact Council created as a result of the review.
Maintaining the COI's high creative standards is no mean feat for Michaels, a trained graphic designer. In the past 12 months he has introduced new processes to help the COI evaluate DM creative and keep agencies such as Kitcatt Nohr Alexander Shaw, TMW and 23red on their toes. There were many awards last year, but the unfailingly modest Michaels doesn't let it go to his head. "We were far too busy last year to count them," he says.
2. JULIAN ELLIOTT, Customer and market intelligence director, Lloyds TSB
Julian Elliott's role may have shifted in the last year from head of group marketing effectiveness to customer and market intelligence director, but he still retains the largest level of influence over Lloyd TSB's direct marketing activity, retaining his position in our rankings. He oversees a budget of roughly £50m and has spent the last year evaluating how direct mail has performed, instigating internal meetings every quarter to compare what has and hasn't worked. Elliott says that Lloyds TSB has trimmed back slightly on its use of direct mail, but online investment has increased in response to consumer trends.
Elliott has also been involved in shaping the creative used in campaigns. With his customer intelligence hat on, Elliott is developing metrics on how direct marketing can build brand awareness of Lloyds TSB. At an industry level, Elliott has been urging direct marketers to assess the environmental impact of direct mail and confesses that he used last year's Power 100 in Direct Marketing list for networking purposes.
3. ANDREW MANN, Marketing director, Clubcard, Tesco
The Tesco phenomenon continues to grow and with it, Andrew Mann's ambitions to turn the supermarket into the champion of customer insight and targeting. Tesco's Clubcard scheme now has 13 million members, and one of its most recent statements was sent out to this group with eight million variations. In the last year, Mann has been working on a project he terms 'customer view', a database with two billion records, enabling Tesco to create more relevant and timely communications for its customers.
Environmental concerns and industry involvement have also been top of Mann's agenda. Last year he spearheaded the introduction of Green Clubcard points and did international presentations about Tesco's UK Clubcard success.
"Mann has worked hard to build bridges across the business so that Clubcard customers benefit from the broader offering," says Matt Atkinson, chief executive at EHS Brann.
4. JUSTIN BASINI, Head of brand marketing, Capital One Europe
Although he's only been at Capital One for just over a year, Basini is on a mission to shake off the company's 'junk mailer' tag. For conservative Capital One, Basini is a breath of fresh air: personable and approachable, he has his own website. Since arriving in January 2006, Basini has moved from heading brand and communications to being the most senior brand marketer across Europe.
Following the departure in February of Arjan Dijk, UK head of marketing, who featured in last year's list, Basini has taken on the responsibilities for DM and digital in the UK and across Europe, and is only slightly down on Dijk's ranking last year. Custodian of one the UK's largest DM budgets, Basini plans to reposition the Capital One brand with a significant reduction in direct mail volumes and an increasing reliance on television and digital to drive response. He is also building closer links with the US operation and is keen to establish the company's environmental credentials.
5. RACHEL BRISTOW, Head of new media and marketing services, Unilever
Make no mistake: as the UK's biggest advertiser shifts its marketing emphasis from TV to non-traditional channels, DM is benefiting and Bristow's power is growing. Last year the former Sainsbury's marketer, who counts Unilever's customer care call centre service ConsumerLink as part of her remit, firmly put her stamp on the FMCG giant's DM and digital activities. "Rachel's a great advocate of direct-to-consumer, advising the brand teams how to get the best out of CRM," says Tim Bonnet, CEO of Tequila\London.
Bristow's biggest initiative was shrinking its UK roster of DM and digital agencies from more than 20 to seven. Though Bristow believes in the power of new technologies - she supported the use of personalised digital print while at Sainsbury's - direct mail remains in her armoury at Unilever. Bristow embraced the latest buzzword in DM, co-creative, with a calendar competition for fabric conditioner Comfort encouraging consumers to send in pictures of their babies.
6. ANDREW WILTON, Marketing director, Reader's Digest
Andrew Wilton controls a DM budget of more than £30m, up on 2006 figures, and only slips slightly in our rankings. He is tasked with expanding the firm's customer base and increasing spend. His approach is working, as the customer base has been stable for a couple of years, following a period of decline.
Wilton is in the throes of launching a range of new products, including healthcare and wine catalogues, as well as investing in digital print and online media. Last year he was responsible for a redesign of the Reader's Digest website, which increased the number of products available online. He also started to embrace digitally-printed direct mail and is increasing the brand's use of email marketing to attract a wider, younger audience.
7. CHRIS PITT, Head of direct marketing, HSBC UK Brands
Chris Pitt heads UK direct marketing for the HSBC and First Direct brands as well as HSBC's partnership cards in the UK. The overall budget he controls may have decreased from last year's £50m as the M&S Money brand is no longer under his remit, but Pitt says the amount ploughed into HSBC's brands has increased. He has also been busy restructuring the financial giant's entire UK DM operations.
Pitt has moved the DM departments under his jurisdiction to Leeds to create a DM 'centre of excellence', earning him seventh place in our client league for the second year in a row. "Chris is turning HSBC into a modern direct marketing organisation and understands the nuances of multi-channel marketing," says Peter Simpson, chairman of Data Lateral and former First Direct commercial director.
8. ANTHONY NEWMAN, Direct marketing director, Cancer Research UK
As well as holding the UK's largest charity DM budget, Cancer Research UK's Anthony Newman is universally liked and admired by the industry, with agency colleagues calling him a 'dream client'. He is responsible for an annual DM and brand budget of around £20m. While this amount is down on last year's, Newman is increasing CRUK's income by £10m a year - the 2006/7 financial year saw the charity raise a total of £83m, ensuring Newman retains his number eight slot in our listing. The recent integrated 'Lives Back' campaign has been a success and Newman is currently working on a donor database to increase customer insight and donor value.
"Anthony always listens, contributes and works with us to reach donors and evolve ideas. It's a two-way working relationship and one of the best we have," says Erica North, business director on the Cancer Research UK account at OgilvyOne.
9. JOHN ORRISS, Director of direct sales and marketing, and MARK ANDERSON, Customer marketing director, BSkyB
Sky has faced tough competition in the last year from the likes of BT and Virgin Media, as more competitors moved into the TV, broadband and telephony spaces. But BSkyB's success in the face of such competition is due in no small part to the work of 'John Orriss and Mark Anderson, responsible respectively for the acquisition and retention of BSkyB's eight million-plus customer base. In the last year, 382,000 customers were added to the databases. These efforts merit the pair's top ten position, the same ranking as last year.
"They are the dynamic duo - both are highly disciplined marketers and technically competent," says Matt Atkinson, CEO, EHS Brann.
10. ELIZABETH CHAMBERS, Chief marketing officer, Barclaycard
Libby Chambers may only have joined Barclaycard just over nine months ago, but she has made her presence felt, meriting her inclusion in our client elite. Responsible for direct marketing, brand management, advertising, customer insight, new product development and innovation, the role was specifically created for her and Chambers reports to the company's chief executive Anthony Jenkins. Barclaycard, which claims to be the number one card and loan provider in Europe, had previously not had one marketer working across all of its nine brands.
Chambers controls a DM budget of £55m, with overall marketing spend close to the £250m mark. Since coming on board, she has been steadily increasing the proportion of customers acquired online. In February, 50 per cent of Barclaycard applications came via the internet, up from 20 per cent a year ago. She has also been ensuring consistency between above- and below-the-line campaigns, and is currently developing customer segmentation skills, drawing on her marketing experience gained at Bank of America and Reader's Digest.
11. ANDY HAWKINS, General manager, customer performance and strategy, consumer BT Retail
BT's direct marketing function has undergone a complete transformation since last year's Power 100 was published. Late last year, the central marketing department was scaled back and BT's head of consumer DM Jet Cooke - number 11 in the 2006 Power 100 - was one of many marketers who left the company.
Agency insiders say Andy Hawkins, previously head of mobile at the telecommunications giant, is now the most senior marketer shaping BT's direct strategy and so occupies the same place in our rankings.
Much of his work in the past year is said to have been around real-time, trigger-based communications that are led by the customer, rather than striving to generate leads. This has involved developing segmentation tools that can be embedded within the telecoms operators' legacy systems.
At the same time BT's volumes of direct mail look set to decline. In February BT linked with the Woodland Trust for a campaign designed to encourage customers to sign up to its paper-free billing service.
12. LISA MCCORMACK, Marketing director, brand and acquisitions, Virgin Media
In 2006 McCormack, former Telewest head of acquisition, oversaw the merger of the marketing departments at Virgin Mobile, NTL and Telewest and now heads a team of 12 at the resulting entity Virgin Media. She was responsible for re-appointing Rapier to its £50m integrated account, the agency having previously worked with Telewest. McCormack is an advocate of integration and does not split her department into above-and below-the-line, preferring to create teams on a project basis. "Lisa gets the best from her agencies," says David Parslow, client partner at Rapier. "She has great creative intuition, but also bothers about detail and the numbers. "
13. MICHELLE HENDERSON, Director of direct marketing, Carphone Warehouse
Michelle Henderson can claim to enjoy some of the industry's best direct mail response rates, with individual acquisition campaigns commanding a 20 per cent response. With a marketing budget running into many millions, Henderson is responsible for the mobile giant's customer acquisition and retention, as well as supporting its brand extensions through direct marketing. She and her 33-strong team have also been credited with devising highly complex but well-targeted and personalised campaigns. Henderson in particular is a fan of innovation and she has pushed the use of digital print technology at the mobile firm.
14. FERNANDO LEIRA, Senior relationship marketing manager, Diageo
Leira came over from Diageo Spain last September and is already making his mark on the drinks giant's UK relationship marketing programmes. He is something of a digital evangelist and envisions a large part of the company's relationship marketing programmes, which include Guinness, Gordons and Baileys brands, moving largely into the digital realm. He has also organised agency meetings to brainstorm ideas in the eRM space.
"Fernando's dynamic, enthusiastic, driven and has a great sense of humour," says one who knows him.
15. PAUL AYERS, Head of development and IAN GRIME, Head of data management, MBNA
Last year's entrant from credit card giant MBNA, Dan Kennedy, has returned to his native America but in his place are Ian Grime and Paul Ayers, now heading up MBNA's UK database arm. The card giant is publicity-shy, its name having been dropped into many negative 'junk mail' news stories in 2006. But the work carried out by Grime and Ayers signals that the company intends to change this perception by investing in its database. The duo have completely rebuilt the MBNA UK database and the customer database is updated every night, with the prospect one done on a weekly basis.
16. JANE BEDNALL, Head of advertising, brand and marketing services, LISA CHIN-A-YOUNG, Head of customer marketing and retention, British Gas
Jane Bednall and Lisa Chin-a-Young manage British Gas' below-the-line integrated marketing services and retention strategies respectively, making them the biggest direct marketing players in the energy market. They report into Amanda McKenzie, director of brand marketing, who was featured in last year's ranking. The gas and electricty markets have been under pressure from rises in wholesale gas prices. The pair were behind a prominent energy saving campaign, which ran in 2006 as a counter to these rising prices and to encourage customer to stay. The campaign was successful, although around half a million customers still left the company over the year.
17. SHAUN MEADOWS, Marketing director, Norwich Union Direct and RAC
Norwich Union Direct, owned by insurance giant Aviva, is the UK's largest insurer, with a market share of about 14 per cent. In May, Meadows was promoted to his current role - he was previously the top marketer at RAC, after Aviva acquired it in 2005, and before that director of customer service and client services at Norwich Union. Last year, he masterminded the agency roster review, which saw Kitcatt Nohr Alexander Shaw bag the lion's share of the £20m DM account for Aviva without a pitch. Key initiatives also included the launch of Pay As You Drive, which uses GPS technology to calculate monthly insurance premiums based on individuals' driving habits. "It's rare to find a marketing team where everybody truly shares an ambition for their brand to be the best, but that is exactly what Shaun has achieved," says Heather Westgate, managing director at agency TDA.
18. NIGEL SWABEY, Chairman and chief executive, Scotts of Stow
The catalogue and mail order industry has seen a number of changes in the last year, and Nigel Swabey has been behind most of them. He has seen membership of his brainchild, not-for-profit trade body The Catalogue Exchange, which has become the pre-eminent voice of the catalogue industry, swell past the one hundred mark. He also played a part in drumming up support for the introduction of Royal Mail's new pricing scheme, Pricing in Proportion, which has benefited those in the catalogue and mail order industry.
On the business side, Swabey invested more than £1m in technology across all of his eight brands, each of which now has their own website, ensuring his company takes advantage of the latest digital developments.
19. MIKE TILDESLEY, Marketing director, Direct Line
Mike Tildesley joined insurance provider Direct Line from More Than at the tail end of 2005 to take charge of all marketing activity, and has wasted little time in the past twelve months putting his stamp on the business. A restructure of the marketing department was followed by a rebrand, and Tildesley then headed the pitch that saw the insurer's £6.2m direct marketing account awarded to Geronimo last July.
A busy year was capped off with an increase in Tildesley's responsibilities and his marketing spend, as his remit now covers the RBS insurance brand portfolio including Churchill, Privilege and Green Flag. A regular speaker at IDM events, Tildesley was made an IDM Fellow earlier this year. His philosophy is simple: "Forget above, below and through the line. All marketing must be measured and all marketing must drive the brand," he says.
20. GARY KIBBLE, Brand director, Littlewoods
Senior management restructures have been the order of the day at Littlewoods Shop Direct. Brand director Sarah Cheetham, who featured in last year's rankings, was a casualty of this shake-up, and has since been replaced by Gary Kibble, who was responsible for online and catalogue brands Additions Direct and LX.
Kibble has been in his new role for just eight months but has the potential to deliver sizeable changes as Littlewoods seeks to focus more closely on its core catalogue business and online sales.
TOP 20 AGENCIES
1. MARC NOHR, Managing partner, Kitcatt Nohr Alexander Shaw
The past year saw Nohr emerge as one of the shrewdest businessmen in DM and the industry's eloquent defender in the face of last summer's media onslaught on junk mail. Nohr more than satisfies our ranking criteria and tops our agency elite as a result.
Through a series of clever digital and data partnership deals, Nohr has created a more rounded offering in Kitcatt Nohr Alexander Shaw. Bagging the Waitrose and Norwich Union accounts at the end of 2006 capped the agency's most successful 12 months in its five-year history. As well as winning ten new pieces of business last year, Nohr's agency grew fee billings to £3m and invested in start-up data company The Huw Davis Partnership.
At the height of DM's Summer of Discontent, Nohr was a vocal defender of direct mail in the media. His witty, self-deprecating column for Radio Four's You and Yours programme took some of the sting out of the negative coverage. Nohr's peers describe him as "strongly principled" and "good for the industry". But whether he can maintain his high industry profile and continue to build Kitcatt Nohr at its current fast pace remains to be seen.
2. JONATHAN STEAD, Chief executive, and JOHN TOWNSHEND, creative partner, Rapier
The Stead and Townshend pairing is the engine powering Rapier's seemingly unstoppable locomotive. Rapier garners admiration in agency circles for being one of the last remaining independent shops in the industry - and one that produced more billings in the past year than any of its rivals. In 2006, Stead and Townshend ensured that Rapier won the lion's share of the £50m Virgin Media launch account. There were also a fistful of awards, a further three business wins, including the Pru-Health account and the honour of being named Direct Agency of the Year by Marketing Direct's sister title Campaign. Rumours abound that Stead wants to sell Rapier, but Stead says he is "having too much fun at the moment" to be tempted.
3. STEVE HARRISON, Chairman and creative director, Harrison Troughton Wunderman, and worldwide creative director, Wunderman
When they come to write the history of HTW, Harrison may want to flick past the chapter marked '2006'. The past year has shown that even the man with the Midas touch can't be in two places at one time. As Harrison shifted his creative influence from HTW to Wunderman's global stage - he's one of the first DM creatives to make such an ambitious move - back at the ranch HTW lost its Vodafone, M&G and Star Alliance accounts. The agency also fared poorly in the 2006 DMA Awards. But the year did have its high points, not least HTW's win of Kraft's CRM project. Harrison remains the creatives' creative and in February a grateful industry made him a Fellow of the IDM. If he can deliver creative results for Wunderman, they may well erect a statue to him after all.
4. CHRIS WARREN, Managing director, and RICHARD MARSHALL, Business development director, TMW
The secret of TMW's consistent success in the new business arena is no secret: the dream team of smooth-talking Warren and Marshall. Recent wins include T-Mobile's digital account and Sainsbury's. Despite not owning an international network, Warren, Marshall and creative director and co-founder Paul Tullo have persuaded the Financial Times and Nissan to award TMW with pan-European tasks. Last year, Warren headed negotiations for the sale of TMW to publicly-quoted Creston Group for £38m and is tipped as a contendor to take over from Creston chief executive Don Elgie when he retires.
5. RORY SUTHERLAND, Vice-chairman, Ogilvy Group, and MIKE DODDS, Managing director, OgilvyOne London
Sutherland remains one of the most charismatic and visible direct marketers around, but his role as vice-chairman of Ogilvy Group means his active involvement in OgilvyOne is decreasing. That said, colleagues say five per cent of his time is still devoted to clients such as American Express, and that he often fronts winning pitches. He will chair the DM jury at the 2007 Cannes Festival. The DM business person-in-chief at Ogilvy is now Mike Dodds, whose power soared last June when he became sole managing director of OgilvyOne London, a brief that includes the agency's digital media and search business neo@ogilvy. One former colleague likens footie-loving Dodds to Tony Adams, Arsenal's legendary centre half, declaring that "Mike's steady as a rock".
6. DAVID WATSON, Chief executive, Craik Jones Watson Mitchell Voelkel
Craik Jones Watson Mitchell Voelkel may not have had a great year in business wins, but it was an enviable one for client retention and creativity. Watson works closely with MD Fiona Scott, but his quiet influence is said to permeate the agency. He heads the Land Rover and Orange accounts, although the latter is under review. The agency has also been increasing its investment in digital, hiring Patrick Rona, the former senior vice-president at Digitas London to head up digital. It has been a great year creatively, capped by four golds and the Grand Prix at the DMA Awards. An agency peer says Watson "keeps the agency fresh and focused."
7. TIM BONNET, Chief executive, Tequila\London
Two years after the painful merger of TBWA\GGT and Tequila, Bonnet continues to grapple with the fallout. Challenges faced last year included the departure of creative supremo Nick Moore and the loss of the PruHealth account, not to mention managing an agency with 210 staff. On the plus side, the agency won Carbon Trust and its repitch for the Abbey business was successful. Bonnet managed to lure OgilvyOne executive creative director Cordell Burke in to replace Moore. The mild-mannered Bonnet has undoubted client handling skills, with one peer calling him a "consummate client-facing guy". A key test will be the agency's re-pitch for the Prudential General Insurance account - in progress as the Power 100 went to press.
8. MATT ATKINSON, Chief executive, EHS Brann
It remains hard to separate the dynamic duo of Terry Hunt, chairman of EHS Brann, and Atkinson in picking the person with the greatest influence at EHS Brann. But while he acknowledges the chairman's mentoring skills, Atkinson emerged as his own man in 2006. He has full operational responsibility for EHS Brann and last year internal tasks were the focus as Atkinson led business pitches and sorted his management team. The major pressure was to retain Barclays and win BSkyB, feats that Atkinson pulled off. A former Procter & Gamble marketer, Atkinson remains in the IPA Direct Marketing Futures Group, arguing in favour of opt-in for direct mail.
9. JONATHAN HARMAN, Managing director, UK and senior EMEA vice-president, Carlson Marketing
Jonathan Harman's crowning moment came in September, when he quit as chief executive of WPP-owned RMG Connect to join top five DM agency Carlson Marketing Group. Harman is responsible for annual revenues of around £30m and for leading three Carlson agencies in the UK and other businesses including the Peppers & Rogers Group, call centres, fulfilment operations and Carlson's rewards business. He also helped develop Fusebox - an interactive toolbox to develop mobile, personalisation and email offerings.
10. STEVE ALDRIDGE, Chairman and creative partner, Partners Andrews Aldridge
It's been a steady year of growth for Partners Andrews Aldridge, capped by its recent acquisition of DM agency DS-J. Together with chief executive Phil Andrews, Aldridge oversaw a nine per cent increase in profits and wins including the £10m integrated AirMiles account and Scottish Widows' £2m DM business. Aldridge contributes to the industry on creative and agenda-setting fronts. He judged the Cannes Lions and the Caples, and is heading a project for the DMA on how digital work should be measured.
11. AMANDA PHILLIPS, Chief executive, Proximity London
Phillips' promotion last year to chief executive was her fifth within Proximity since 2000, as she juggles agency and family life with doing a masters degree in psychology. She heads the IPA Direct Marketing Futures Group, hosting its first annual symposium and launching an online forum. Under Phillips' leadership, Proximity bagged an impressive awards haul and won the contract to promote Jim Beam across Europe. Though the loss of the Sainsbury's account was a blow, Phillips' rapid ascent through Proximity has observers believing she is destined for bigger things within the Omnicom Group.
12. IAN HAWORTH, Global chief creative officer, Rapp Collins, and chairman, WWAV Rapp Collins London and MARCO SCOGNAMIGLIO, CEO, WWAV Rapp Collins Group
Haworth and Scognamiglio experienced a year of change in 2006, with both promoted to wider roles within the group and global network. Scognamiglio is responsible for the UK group and is its public face, while Haworth's role involves strengthening the network's global creative output. While its 10-year plus relationship with British Gas is under review, WWAV picked up business from Barclays/Barclaycard and Crisis, and set up a partnership agency with sister company DDB for clients that might not traditionally approach a DM agency.
13. NIGEL JONES, President, DraftFCB
When DraftFCB's co-president John Minnec cut short his stint in the UK and went home to Chicago late last year, it left fellow co-president Jones in sole charge, much to the delight of his many DM agency friends. Jones may not be as in-your-face as many of the players listed here, but clearly actions speak louder than words for the former BMP DDB planner and chief executive of Claydon Heeley Jones Mason. Steve Harrison, chairman of HTW, describes Jones as "a thoughtful, brand-literate operator" who is injecting some advertising savvy into DraftFCB's London operation.
14. DENNIS KERSLAKE, Chairman, Publicis Dialog
Kerslake's time at Publicis Dialog has been one of growth for the agency. Since he joined in 2004, staff numbers have risen from 40 to 165 staff and Kerslake is expanding the network across EMEA. The former client marketer is well qualified for this: he returned to Publicis Dialog as chairman in November after two years running Publicis' Hewlett-Packard business. But lack of DM industry involvement marks him down.
15. STUART ARCHIBALD, Managing partner, Archibald Ingall Stretton
Archibald is known in DM land as a good-time guy, but he takes his agency very seriously indeed. In the last year he beefed up AIS's client list, and brought digital arm dais back in-house. Major account wins were Abbey credit cards and RNIB, though O2 remains its biggest account. The popular Aussie is passionate about CSR, developing environmental policies and taking the agency carbon-neutral.
16. SUKI THOMPSON, Managing director, Haystack Group
This past year, agency search and selection firm the Haystack Group has determinedly built its presence in the DM sector to the point where it now accounts for 60 per cent of its work. Thompson has been spearheading this, overseeing some major pitches including Sainsbury's review of its DM account, BSkyB's search for digital and direct agencies and helping Waitrose to recruit its very first DM agency, an account won by Kitcatt Nohr Alexander Shaw.
17. GARY BRINE, Chief executive, Gyro International
To say former ice hockey professional Brine has drive is to underplay his ambitions for Gyro International.Brine's mission is to create the world's biggest independent integrated agency network. In November, he led Gyro's takeover of French marketing agency Skipper Communications, spending some of the £6m the agency raised for international expansion. B2B clients such as Oracle and Sony have been Gyro's bedrock, but the win in October of the Virgin Atlantic account put the agency firmly on the B2C map.
18. HEATHER WESTGATE, Managing director, TDA and chairman of the 2007 DMA Awards committee
Westgate combines a high industry profile with running one of the UK's leading regional agencies. In 2006 Westgate spearheaded a management buy-in at Cheltenham-based TDA and has a plan for the agency to double in size to around 100 staff in the next five years. TDA netted several awards last year and added accounts including Norwich Union and Guide Dogs for the Blind to its client list. As well as chairing the prestigious DMA Awards committee, Westgate is a patron of the IDM and was a judge in the 2006 IDM Business Performance Awards.
19. JULIE CONSTABLE, Senior consultant, Agency Insight
As head of direct marketing at AAR, Constable carved a niche as a broker of DM business between client and agency. She is widening that role at Agency Insight to include digital briefs and a closer involvement with clients. At an industry level, Constable has been banging the drum on the DMA (UK) Agencies Council about the negative impact of TUPE legislation.
20. JANE ASSCHER, Managing partner and chairman, 23red
Over the last 12 months, Asscher has quietly adopted a growth strategy that has meant declining work from unprofitable clients and taking on creative, repeat business. The approach worked, and the agency grew by 63 per cent, along with new clients including the Foreign and Commonwealth Office and drinks brand Taboo. 23red also opened its first satellite office, 23red Central. Meanwhile Asscher continues to be a vocal supporter of the IPA.