THIS WEEK: Body Shop BA link-up to push green issues

The Body Shop is taking to the skies in a marketing alliance with British Airways that will see both companies sharing the same campaigning platform on environmental issues.

The Body Shop is taking to the skies in a marketing alliance with

British Airways that will see both companies sharing the same

campaigning platform on environmental issues.

From next summer, Body Shop products, along with information on their

campaigns, will be offered free to passengers travelling in BA’s Club

World class.

Over two million packs will be distributed to an audience mainly made up

of affluent and older decision-makers, giving The Body Shop an

opportunity to widen the exposure of its brand.

At the same time, The Body Shop, which has been at the forefront of

campaigns on everything from saving whales to protecting rainforests, is

keen to bring BA’s corporate muscle to bear on some of its projects.

The Body Shop’s head of marketing, Sandra Pickering, said: ‘It is early

days yet but we are looking for a joint venture on things other than

just products.’

She said in the past The Body Shop had worked mainly with charities and

environmental groups and this was its first major business marketing


By offering a gift set of Body Shop products, BA raises the stakes in

the customer service battle which has seen Virgin introduce a chauffeur

service and showers in airport lounges.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers