There’s no sign of trouble ahead for David Sims, marketing operations
director for Allied Dunbar since 1993. Having started his marketing
career with Lever Brothers, he now represents the financial services
industry as a director of ISBA. Responsible for the famous television
campaign through Grey Advertising, he’ll be able to ‘play the music and
dance’ as loudly as he likes on the Mix desert island, where he’ll have
only a solar-powered Internet link, a subscription to Marketing and a
Bible to entertain him - as well as the customary five objects and one
book of his own choosing.
* An everlasting tube of Extra Strong Mints.
* A skipping rope. My eight-year-old daughter loves skipping and keeps
trying to teach me how to do it, but I just can’t get the hang of it.
This would give me the chance to learn - so that I could really impress
her when I get back.
* A Swiss Army knife. I’ve had one for ages but have never used it. At
last I’d be able to get it out of its box and see if it’s as useful as
it’s supposed to be.
* A sand wedge. I play golf, but I’m useless at bunker shots.
* A whiteboard. I am never seen without a whiteboard at meetings where I
spend the whole time drawing diagrams. On the island, I might even try
to be a bit more creative and do some proper drawing.
* My book would be Charlie and The Chocolate Factory by Roald Dahl. It’s
a favourite of my kids, and a really good book. As I’ll be alone, it
will remind me what the human race is really like.