The Institute of Sales Promotion (ISP) has hired Edwin Mutton, its
vice-chairman, to the new salaried role of business development manager.
He will focus on service industries, European issues, education and the
legal advisory service. As a result of his appointment to a salaried
role, Mutton is ineligible to stand for election as ISP chairman in
July. The board has instead put forward Randle Stonier, chief executive
of Skybridge, as a successor to Simon Mahoney.
Mike Welsh, client services director of Lowe Direct, is leaving the
agency to take up the same role at Brann London. Welsh spent four years
at Lowe Direct. The rest of Lowe Direct’s management structure remains
Learn.co.uk, the educational web site launched by Guardian Unlimited, is
running a DM campaign through KLP Euro RSCG, targeting 4000 head
teachers across the UK. The work includes a mini-version of the national
curriculum and details on the aim of the site, which will provide
details of the curriculum for teachers, pupils and parents.
The NSPCC has scooped the Institute of Direct Marketing (IDM)/Experian
gold business performance award for its Full Stop direct marketing
activity. The award, made at last week’s IDM ceremony, recognised work
for the NSPCC through WWAV Rapp Collins, which also won the award last
year for its launch of Legal & General PEPs. WWAV’s outgoing chairman,
John Watson, was awarded the IDM’s educator of the year award. The award
honoured Watson’s 14 years of involvement in direct marketing
GNER, the train company, is launching a promotion for its York to London
rail service. Travellers between York and London will be able to obtain
tickets for pounds 5 to celebrate GNER’s White Rose service. The
promotion runs from May 30 to June 9.
Craik Jones Watson Mitchell Voelkel, the London-based direct marketing
agency, has appointed Rex Fowler as account director to work on Dolphin
Telecommunications and stockbroker Charles Schwab. Fowler joins the
agency from FCA.
Financial services forum tank! and incentives company Wing Lee Sourcing
are hosting an event to present tank!’s direct mail benchmarking project
and a discussion on the use of gifts in financial services direct mail.
The event takes place on June 12 at Chelsea Football Club from 4pm.
Ketchum has asked us to point out that it was inadvertently omitted from
last week’s PR league tables. The agency had a 1999 income of pounds
8.8m (pounds 9.7m in 1998), which would have put it in 13th place in the
main table. Based on the fact that the agency derives 52% of its income
from consumer PR, it would have appeared in fourth place in the listing
of consumer specialists, sixth in the table on packaged goods and first
in the fashion and beauty table. It would also have featured as ninth in
corporate relations and tenth in both business-to-business and