DIRECT BRIEFS

The Institute of Sales Promotion (ISP) has hired Edwin Mutton, its vice-chairman, to the new salaried role of business development manager. He will focus on service industries, European issues, education and the legal advisory service. As a result of his appointment to a salaried role, Mutton is ineligible to stand for election as ISP chairman in July. The board has instead put forward Randle Stonier, chief executive of Skybridge, as a successor to Simon Mahoney.

The Institute of Sales Promotion (ISP) has hired Edwin Mutton, its

vice-chairman, to the new salaried role of business development manager.

He will focus on service industries, European issues, education and the

legal advisory service. As a result of his appointment to a salaried

role, Mutton is ineligible to stand for election as ISP chairman in

July. The board has instead put forward Randle Stonier, chief executive

of Skybridge, as a successor to Simon Mahoney.





Mike Welsh, client services director of Lowe Direct, is leaving the

agency to take up the same role at Brann London. Welsh spent four years

at Lowe Direct. The rest of Lowe Direct’s management structure remains

unchanged.





Learn.co.uk, the educational web site launched by Guardian Unlimited, is

running a DM campaign through KLP Euro RSCG, targeting 4000 head

teachers across the UK. The work includes a mini-version of the national

curriculum and details on the aim of the site, which will provide

details of the curriculum for teachers, pupils and parents.





The NSPCC has scooped the Institute of Direct Marketing (IDM)/Experian

gold business performance award for its Full Stop direct marketing

activity. The award, made at last week’s IDM ceremony, recognised work

for the NSPCC through WWAV Rapp Collins, which also won the award last

year for its launch of Legal & General PEPs. WWAV’s outgoing chairman,

John Watson, was awarded the IDM’s educator of the year award. The award

honoured Watson’s 14 years of involvement in direct marketing

education.





GNER, the train company, is launching a promotion for its York to London

rail service. Travellers between York and London will be able to obtain

tickets for pounds 5 to celebrate GNER’s White Rose service. The

promotion runs from May 30 to June 9.





Craik Jones Watson Mitchell Voelkel, the London-based direct marketing

agency, has appointed Rex Fowler as account director to work on Dolphin

Telecommunications and stockbroker Charles Schwab. Fowler joins the

agency from FCA.





Financial services forum tank! and incentives company Wing Lee Sourcing

are hosting an event to present tank!’s direct mail benchmarking project

and a discussion on the use of gifts in financial services direct mail.

The event takes place on June 12 at Chelsea Football Club from 4pm.





Ketchum has asked us to point out that it was inadvertently omitted from

last week’s PR league tables. The agency had a 1999 income of pounds

8.8m (pounds 9.7m in 1998), which would have put it in 13th place in the

main table. Based on the fact that the agency derives 52% of its income

from consumer PR, it would have appeared in fourth place in the listing

of consumer specialists, sixth in the table on packaged goods and first

in the fashion and beauty table. It would also have featured as ninth in

corporate relations and tenth in both business-to-business and

healthcare.



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