50. MARTIN GEORGE, BA
Martin George is a BA stalwart. Apart from a few years at the very
beginning of his career with Cadbury, he has spent his whole career with
He began as a brand manager in 1987 and worked his way up to marketing
director ten years later.
He has witnessed and survived the tailfin redesign, the cabin staff
strike and the departure of chief executive Bob Ayling and fellow
marketers Derek Dear and Chris Holt.
51. JIM HYTNER, CHANNEL 5
Channel 5 marketing director Jim Hytner is living proof that when it
comes to effective ad campaigns, size doesn’t matter.
Despite the sort of marketing budget that keeps supermodels in bed,
Hytner has ambushed his better-funded rivals with a series of coups.
This includes a perimeter ad offensive against UEFA matches screened by
the BBC, inviting viewers to switch over and watch a game on C5 being
shown at the same time.
Forty-year-old Hytner’s career spans blue-chip brands such as Coca-Cola,
Sega Europe and BSkyB, where he was also marketing director. His next
job is likely to involve switching titles from marketing to managing
Hytner comes from a family of over-achievers and his brother Richard
52. SIMON WAUGH, CENTRICA
Appointed group marketing director at Centrica in 1997 aged 39, Simon
Waugh has driven the company into a more broad-based marketing led
Waugh took his first job, at American Express, as a short-term measure
to finance a trip to see a girlfriend in Paris, but stayed for 14 years
in a wide variety of roles. In 1991 he moved to Lloyd’s Financial
Services as marketing director and subsequently to Saga Services as
Charged with rebuilding British Gas’ image in a competitive energy
market, he has stretched the Goldfish loyalty scheme into a financial
service and has also overseen the company’s acquisition of the AA.
Expect to hear Waugh’s name as Centrica moves into more consumer
53. SHEILA MCKECHNIE, CONSUMERS’ ASSOCIATION
The Consumers’ Association has never been low profile, but in the past
year McKechnie has spearheaded a campaign against ’Rip-off’ prices,
coinciding with the Competition Commission investigation into
The CA has also launched car sales online. You do not want her as an
enemy of your brand.
54. ANDREW MARSDEN, BRITVIC
Tango’s reputation for controversial ads was already established when
Marsden arrived as marketing director from HP Foods. But the former
Unilever marketer has continued the strategy, making an otherwise
unremarkable fizzy drink into a cult brand.
A known face on the marketing social scene, Marsden scores highly on the
industry fame factor. He is an ISBA executive committee member.
55. IAN SCHOOLAR, RBS
When the dust settled on Royal Bank of Scotland’s take-over of NatWest,
some pundits were surprised to see Ian Schoolar standing his ground.
Few would have blamed him for leaving during the acrimonious battle, but
his persistence paid off and in March the new Edinburgh paymasters
confirmed him as head of NatWest brand communication.
Questions remain over how much power Schoolar will have and how free a
rein he will be given to develop the brand. It also remains to be seen
if RBS keeps the strings pulled on his budget, which topped thepounds
10m mark last year.
56. DAVID KERSHAW, M&C SAATCHI
Kershaw is one of the original ’Three Amigos’ who left Saatchi & Saatchi
with Maurice and Charles.
Kershaw is one of the best-respected ’suits’ in the business, presiding
over some impressive business wins for M&C over the past few years.
A consummate networker, Kershaw is next year’s president of the select,
men-only Solus Club.
57. WALLY OLINS, WOLFF OLINS
Wally Olins stepped down as chairman of Wolff Olins, the branding and
corporate identity agency that he founded in 1965, three years ago but
still has a holding in the company.
Olins is behind some of the great corporate identities and brand
launches of recent years including First Direct in 1989, the BT ’Piper’
in 1991, and Orange in 1994.
Olins, 69, helped to put corporate identity on the map with his strong
views on design. He has also published several books on design and
travels the world as a lecturer on design management.
58. ANDY JONES, VAUXHALL
Vauxhall is the UK’s second-biggest car advertiser, behind Renault, and
marketing operations director Jones oversees an pounds 84m budget.
Although Vauxhall is a big TV advertiser, Jones is exploring
below-the-line options, including innovative use of telemarketing. He is
an ISBA executive committee member.
59. ANDREW ROBERTSON, ABBOTT MEAD VICKERS
In January, Andrew Robertson became chief executive of Abbott Mead
Vickers BBDO after five years as managing director.
Robertson is one of the key new managers who is gradually taking over
the running of the agency from its founders. He leads one of the UK’s
top creative agencies, which has major clients such as BT, Guinness,
Mars and Pepsi and had billings of pounds 382m last year.
Before joining AMV Robertson became one of the youngest agency chiefs in
the ad world, aged just 30, when he was appointed WCRS chief executive
Robertson sits on the IPA and Advertising Association councils.
60. RUPERT HOWELL, HHCL & PARTNERS
Head of one of the most successful ad agencies of the 90s, president of
the Institute of Practitioners in Advertising and Guardian columnist,
Rupert Howell is one of the marketing industry’s highest-profile
His presidency of the IPA has started well and he has been a robust
defender of the freedom to advertise.
He began his career at Mathers Advertising in 1979 and moved rapidly up
the ladder with jobs at Grey Advertising and Y&R. In 1987 he left Y&R to
found Howell Henry Chaldecott Lury (later relaunched as HHCL & Partners)
which has done groundbreaking work for brands such as Tango and Egg.
Known for his modesty, How- ell will probably be surprised to find
himself on this list.
61. DAVID BROOK, CHANNEL 4
Despite maintaining a relatively low profile, David Brook is the
marketing brain behind some of the UK’s most successful media
After nine years as marketing director of The Guardian and Observer, it
was Brook who masterminded the birth of Channel 5, complete with the
’Give Me 5’ retuning campaign and backing by the Spice Girls.
At Channel 4, where he is strategy and development director, he unveiled
Film Four, Channel 4’s contemporary paid-for film channel, which has
Many see his role in wresting cricket for C4 from the BBC and restoring
its appeal to a broader audience as one of his major achievements.
Brook is now leading the extension of the C4 brand into entertainment
channel E4 and a racing channel.
62. JOHN MCCULLOCH, HSBC
John McCulloch currently holds the biggest marketing job in UK financial
He is head of marketing at Britain’s biggest bank, HSBC, but there is
some speculation about whether he will retain the role. Moved into the
job from number two in April this year, when group marketing director
Mary Jo Jacobi left, McCulloch’s position at the top is described as
temporary by HSBC.
Whatever happens, HSBC is one of the fastest growing banks in the world,
and its senior marketer has a big job.
In the UK, it spent around pounds 10m on ads last year, but expect that
63. THIERRY MOREAU, RENAULT UK
A Frenchman joins the list in the shape of Thierry Moreau. He joined
Renault UK as marketing director in 1998, after serving ten years with
the company in France. At the Paris headquarters, he had been executive
secretary of European sales, and before that head of strategic planning
He is responsible for product planning, pricing, vehicle distribution,
Moreau wins his place on this list partly because Renault was the
biggest car advertiser in the UK last year with an pounds 85m spend
Renault recently announced a joint marketing initiative with Nissan.
64. JOHN MENDEL, FORD
John Mendel, Ford’s UK director of marketing, has been in the UK for
just ten months. Last July, he was drafted in from the US to oversee the
ad budget and to boost sales of the Focus model.
His career with the company began in 1976. Before entering the UK as
part of a management shuffle, he was Ford-owned Lincoln Mercury’s
franchise development manager. Before that, he was regional manager of
Ford in Los Angeles.
Mendel is now in charge of an pounds 57m spend, and models which include
the Ka, Puma, Galaxy and Focus.
65. RAOUL PINNELL, SHELL
Heinz, Prudential, NatWest, Shell - Raoul Pinnell’s career reads like a
Who’s Who of big brand names.
It’s probably a lucky thing; Pinnell’s other claim to fame is that he’s
the spitting image of former PM John Major.
He is also known as one of the most religious men in marketing. While
being a strong believer in capitalism and commerce, Pinnell’s Christian
beliefs give him a firm moral position on issues - including being a
fierce critic of the National Lottery.
Elsewhere, this could have been a problem; for Shell it has been a
The 49-year-old became branding and communications director of Shell
International in 1996 - a year after the damaging Brent Spar oil
platform battle with Greenpeace, and the execution of Nigerian
anti-Shell activist Ken Saro-Wiwa.
Shell’s public reputation is much improved since Pinnell’s arrival. He
is a member of the Institute of Directors.
66. SUE FARR
Sue Farr’s the only jobless person to make it into the Power 100, which
reflects her standing in the industry.
Recent Marketing headlines have reflected the industry’s surprise at the
decision by Greg Dyke to pass her over for the top marketing post in
favour of Matthew Bannister. That signalled her resignation from the BBC
last month. Farr’s career to date reads like a Who’s Who of marketing:
Thames Television corporate communications director; UK Gold marketing
director; and, most recently, director of public service marketing at
Her achievements include the successful launches of UK Gold and Radio 5
Live, the repositioning of Radio 1 and the creation a revamped and
expanded marketing force within the BBC.
Farr is taking a short time out for a break but the question is, where
will she go next?
Likely: agency job. Unlikely: ITV.
67. BILL RONALD, MARS CONFECTIONERY
Typically for a Mars man it’s hard to find much information about Bill
Ronald, The 44-year-old joined Mars straight from college, starting with
the classic graduate job of selling confectionery to independent
retailers from the back of his car. Twenty-two years on and Ronald has
landed the Slough firm’s managing director position. Ronald sits on
68. ALAN PALMER, CADBURY-SCHWEPPES
The former marketing director of Cadbury now heads Cadbury-Schweppes’
pan-European confectionery division. Palmer’s biggest claim to fame is
the pounds 10m Coronation Street sponsorship.
As international marketing director, Palmer recently conducted a pitch
among UK advertising agencies for a European agency.
He is also an ISBA executive committee member.
69. CHRIS POWELL, BMP DDB
Brother to both Tony Blair’s chief of staff, Jonathan Powell, and former
aide to Margaret Thatcher, Charles Powell.
The political leanings of his family have been reflected in his own work
for the Labour Party in the 80s and early 90s.
Now fairly removed from the day-to-day running of the agency he joined
at its birth 30 years ago, Powell is a well respected agency
70. LORD BELL, CHIME COMMUNICATIONS
Mrs Thatcher’s favourite PR man is one of the more colourful characters
in PR and as chairman of Chime retains his position of power after three
His PR agency, Bell Pottinger, has the biggest income of any UK PR
agency, while his purchase of HHCL & Partners in 1998 showed he is far
from heading for retirement.
Tim Bell’s power base is rooted in his star quality and a contacts book
that probably includes most of this list.
71. ELIZABETH FRANCE, DATA PROTECTION REGISTRAR
A career civil servant, France has held the Registrar’s job since
However, her power over marketers was demonstrated last year, when it
emerged that France’s plans for the new Data Protection Act would make
the use of customer information and bought lists far more difficult.
72. STEVE RUSSELL, BOOTS
The former merchandising director for Boots the Chemist became managing
director of Do It All, then joint managing director of the whole group,
before taking the chief executive’s post in April.
Russell has presided over innovation and diversification for the retail
and pharmaceuticals group, with expansion into Europe and the Far
He also introduced the Boots Advantage Card.
Although Boots has recently lost fans in the City, Russell is seen as a
73. STEPHEN CARTER, J WALTER THOMPSON
Stephen Carter is regarded as a prodigy within advertising circles for
his dizzying climb to power. He joined JWT in 1987 as a graduate trainee
and just ten years later was made chief executive.
Carter is a sharp thinker, with the task of turning JWT from an
’advertising agency’ into a communications agency.
74. DAVID MANSFIELD, CAPITAL RADIO
David Mansfield became heir to Richard Eyre’s pre-ITV throne in
He has steered Capital Radio through tough times, including a failed
takeover of Virgin Radio, to its position as the UK’s largest commercial
radio group, valued at pounds 1bn.
Mansfield’s mission is to make Capital the top national radio group and
the company is in the process of acquiring Border’s radio interests.
As group chief executive, he is respected in the City and his vision for
keeping Capital a radio-focused company marks out his passion for the
He is a digital-radio advocate and a tough negotiator with a wicked
sense of humour. Mansfield joined Capital Radio in 1993. He is also in
the list because of his extensive media contacts and good relations with
many leading figures in marketing and advertising, to whom he is an old
75. JEREMY BULLMORE
Jeremy Bullmore should probably be higher up this list. But such is his
modesty, that he’d probably prefer we’d left him off all together.
Bullmore would describe himself as a retired member of this
Others would argue he’s not retired at all.
He is a non-executive director of WPP and the Guardian Media Group, and
is the president of NABS. He remains one of the most influential,
erudite, and sharply intelligent voices in the industry. That, of
course, is why he writes a column for Marketing. When Bullmore speaks
the industry listens.
He joined JWT as a copywriter in 1954 and stayed for 33 years, serving
as creative director and then chairman. He is a past president of the
76. JUDITH DONOVAN, JUDITH DONOVAN ASSOCIATES
Donovan is arguably the highest profile direct marketer around, having
founded her own agency in 1982.
Her prominence is boosted by her association with the Direct Marketing
Donovan’s influence goes beyond the marketing world. She was awarded a
CBE last year for being the longest running chairperson of a Training
and Enterprise Council. This year she was appointed a Millennium
77. MARK SMITH, CADBURY
Australian-born Smith has been in control of Cadbury since taking over
from Alan Palmer in 1998.
He earns status from the power of Cadbury, one of the UK’s
quintessential FMCG brands. Although its spot ad presence is lower than
five years ago, Cadbury’s high profile now rests on its association with
Smith came from Mott’s, Cadbury-Schweppes’ US beverage firm, where he
was a vice-president.
Previously, he had been a marketing director with the Schweppes brand in
His Aussie charm has proved popular with agencies and staff, but the
jury is still out on his achievements at the giant.
78. GRAHAM DUFF, ZENITH
Zenith Media has been at the number one spot in the UK media agency top
ten, by billings, for at least a decade.
So Graham Duff, its chief executive, is undoubtedly a man fit to hold
one of the biggest jobs in advertising.
He joined the agency in 1993, when, as legend has it, the job offer from
Christine Walker was framed with the promise that she would ’personally
**** his career’ if he didn’t accept.
Duff took on Zenith’s top job in 1997, with the task of filling the
shoes of the more high profile and aggressive Walker.
He has handled a difficult transition with some style, and brought in
Marketing’s former editorial director Simon Marquis as his number
In a way, this is a joint credit.
Zenith had billings of pounds 582m last year and boasts a list of
clients including BT, Pedigree Masterfoods and Lloyds TSB.
Duff, a down-to-earth personality and a good communicator, has seen both
sides of the agency/media owner fence, having worked for Leo Burnett,
Publicis, Meridian Broadcasting and TSMS.
79. TONY ANDERSON, EGG
Anderson got in on the easyJet phenomenon in its early days. Acting as
marketing director during its most vocal battles with British Airways
did his career no harm.
Anderson is earning a reputation for marketing landscape-changing
This retail marketing director is someone worth listening to.
80. JOHN HOOPER, INCORPORATED SOCIETY OF BRITISH ADVERTISERS
Hooper has been an energetic and passionate defender of marketers’
rights in the face of increased interference from Westminster and
As ISBA director general, his place on this list is also earned by his
profile in the industry. He is to retire shortly.
81. DOUGLAS MCARTHUR RADIO ADVERTISING BUREAU
McArthur is widely credited with turning around the fortunes of
commercial radio, through the RAB, doubling its ad revenue share over
the last five years. A regular networker at numerous marketing social
82. SAMANTHA SMITH, FCA
Smith, 41, is a colourful character and a supreme networker on the
marketing circuit. She has had a wealth of client experience, with
stints at BP, McDonald’s, Burger King and Demon. She switched to the
agency side in 1997, when she joined FCA.
Smith was promoted to managing director in November 1999 and sits on the
executive committee of WACL and is a council member of the IPA.
83. COLIN LLOYD, DIRECT MARKETING ASSOCIATION
With direct marketing under an onslaught from consumers, the UK
government and the European Union, chief executive Lloyd has
co-ordinated the defence team for the industry adeptly. He is
well-respected in the industry for increasing the profile of DM.
84. ADAM NOVAK, ROYAL MAIL
Novak was responsible for encouraging people to write more letters (just
as e-mail was taking hold) with the popular ’Saw this and thought of
Moving from consumer to business, his marketing director, media markets,
role involves reminding marketers of the benefits of direct mail.
Press, poster and TV campaigns broke new ground for business-to-business
marketing, usually restricted to newspapers and trade titles.
Novak is a controversial figure in the DM world, as the Royal Mail
diversifies into telemarketing and databases.
85. AJAZ AHMED, AKQA
E-millionaire Ajaz Ahmed founded web site consultancy AKQA after
dropping out of university at the age of 21.
Now a practically decrepit 27, Ahmed is probably the closest thing to a
veteran in the cutting edge new media industry - and his name is still
synonymous with his company. AKQA’s clients are among the biggest
brands, including the likes of BMW, Sainsbury’s, Carlsberg-Tetley and
Its founder’s future looks bright, with new media still one of the most
rapidly growing sectors in UK business.
Despite his knowledge of the internet business, perhaps the key to
Ahmed’s success has been his ability to speak the language of marketing,
The question is what will he spend all that paper money on: he has
turned down requests of marriage after appearances on the Sunday Times
Rich List and his Muslim faith means he doesn’t drink.
Ahmed cites his parents as his greatest mentors - in fact, apart from
ambition, he almost seems too good to be true ... but what else can you
expect from a man who subscribed to Marketing at the tender age of
86. PETER SIMPSON, FIRST DIRECT
Simpson’s inclusion is largely down to his role as one of the founders
of First Direct. Although the bank is over ten years old, its impact on
the world of financial services marketing was so huge that Simpson, now
commercial director, is still lauded as a guru.
87. ADAM CROZIER, THE FOOTBALL ASSOCIATION
One national press sports editor recently described the appointment of
the former Saatchi & Saatchi chief to the FA’s top job last year as the
most important thing to happen in football in recent years.
Certainly Crozier, 35, has the credentials to bring professional
marketing to the crusty world of the FA.
Crozier was at Saatchis for 12 years before making his transfer. He held
the agency together through the split with Maurice and Charles.
He is trying to bring a new feel to the FA; he doesn’t wear one of the
blue blazers to work and rarely dons a tie these days.
Ultimately, he is the brand manager of the England football team and of
the FA Cup tournament.
88. ERIC SALAMA, WPP
Being director of strategy for the WPP Group should be enough to get
anyone into the Power 100, but Eric Salama makes it on his own
Salama, 39, is an adviser to the government, sitting on New Labour’s
Task Force for the Creative Industries. He built his reputation as an
ideas man as managing director of WPP’s economic forecasting subsidiary,
The Henley Centre.
Salama joined the parent company of WPP in 1994 and the Board in July
1996. While his boss, Sir Martin Sorrell, is often heralded these days
for his visionary approach to new media, it is Salama who heads WPP.com,
the acquisitive new media division.
Salama may be sharp with ideas, but he’s not so sharp with his
He has a reputation as the worst-dressed man in advertising, and once
turned up at a WPP seminar in swimming trunks and flip-flops.
89. MATTHEW FREUD, FREUD COMMUNICATIONS
As with Maurice Saatchi, Freud has now largely ceded managerial control
of his eponymous agency. But that doesn’t mean Freud has lost his
position of power in the marketing world - far from it.
As one half of the only couple in our list (girlfriend Elisabeth
Murdoch’s name and connections give her a similar ranking to Freud), he
wields influence in media and political circles, and in the new media
world with his stake in online retailer ToyZone.
Still recognised as one of the masters of spin, whose involvement can
make all the difference to media coverage, it was his hand behind the
hype of the film Notting Hill, Helen Fielding’s Bridget Jones sequel,
and the Chris Evans/Geri Halliwell saga. Like Trevor Beattie, he emerges
Teflon-like from his association with the Frank Dobson campaign.
90. DAVID WHELDON, CIA MEDIANETWORK
David Wheldon has spent the past ten years in a range of high-profile
roles, from managing director of Lowe Howard-Spink to vice-president of
Coca-Cola’s worldwide advertising.
Never one to shrink from a challenge, Wheldon joined CIA Medianetwork as
chief executive in September last year, charged with turning around the
CIA is ranked as the tenth biggest UK media agency by its pounds 247m
billings last year.
However, it has experienced difficult times over the past few years,
following its trading dispute with ITV sales house Laser (now known as
Granada Media Sales). It has also lost key accounts, including Lloyds
TSB and Somerfield, and axed staff at the beginning of 1999.
Wheldon has begun to overhaul the business and his no-nonsense, fearless
approach could be the key to unlocking CIA’s future fortunes.
91. ELISABETH MURDOCH, SKY NETWORKS
Glamorous good looks harnessed to the Murdoch name has ensured that
Elisabeth Murdoch is headline news.
As managing director of Sky Networks, BSkyB’s programming arm, she
increased investment in the network’s original programming to its
current level of pounds 90m a year. More generally, Murdoch has
contributed her name, glamour and range of contacts to change negative
perceptions of multi-channel television and of BSkyB in particular.
Murdoch is vice-chairman of the executive committee of the National
Appeal Board for the NSPCC’s Full Stop Campaign and is chairwoman of the
development board for the Royal Court Theatre.
Murdoch’s influence and appeal is unlikely to be diminished by her
recent decision to set up her own independent multimedia production
92. MARTIN JONES, AAR GROUP
As managing director of the AAR, Martin Jones is in the powerful
position of knowing more about client and agency relationships than
An independent adviser to clients reviewing their advertising, Jones is
the man agency chiefs are desperate to impress and whom many a marketing
director turns to first.
Known for his diplomacy and integrity, he has matched some of the UK’s
best known brands and agencies. Jones has run the AAR since 1996. Before
that, he was with J Walter Thompson for 12 years.
93. ANDY LAW, ST LUKE’S
Andy Law is 50% of the team that set up co-operative agency St Luke’s in
1995, to produce ethical ads in a democratic environment.
In 1993, he was managing director of Chiat/Day when the agency informed
him that he would oversee a merger with TBWA.
Repelled by the prospect of being sucked into a giant agency, he and
David Abraham rallied with 35 workers and broke away to create St
The agency now lists IKEA, Clarks, BSkyB and Boots Beauty among its
clients, and has billings of pounds 130m (MMS).
Law’s achievement is to have created something new in advertising, and
St Luke’s remains the agency most other ad folk like to talk about.
94. ZOE MORGAN, BOOTS THE CHEMIST
Zoe Morgan is the first female marketing director at Boots the Chemist,
one of the UK’s biggest retail brands.
Appointed to the role in January, Morgan, is charged with developing
what Boots sees as a ’differentiation-led strategy’ for the Boots brand,
focusing on developing in-store services such as makeovers, hairdressing
She controls an ad budget of around pounds 14m, encompassing the main
Boots retail brand, as well as own-brand cosmetics products such as
Morgan previously spent three years as marketing director for Halfords,
the car and cycle parts retailer owned by Boots.
95. LEIGH BRUCE, BARCLAYS
Leigh Bruce, Barclays’ director of corporate communication, was handed a
big idea to build a big brand.
So he paid big actors, to do a big campaign. But a big round of branch
closures made for a big PR disaster that turned the whole thing into the
biggest marketing blunder of the year.
It would be easy to forgive Bruce his mistake and applaud the attempt to
create a strong brand - if he wasn’t also head of PR. He should probably
have seen it coming.
Barclays Bank spent about pounds 30m on advertising in the past year,
while Barclaycard spent a further pounds 18m, giving the group the
biggest budget in its sector.
96. LARRY BARKER, BMP DDB
Barker, son of TV comedian Ronnie, earns his place on two counts. His
17-year partnership with Rooney Carruthers produced some of the most
memorable ads of recent times, including classic Haagen-Dazs work while
at Bartle Bogle Hegarty, and the Orange launch campaign for WCRS.
But, aside from being creative director at BMP, his industry standing
also rests on his position as this year’s president of the D&AD, which
he is using to raise the issue of getting more women into senior
creative jobs and to boost the profile of the writer’s skills in
97. UISDEAN MCLEAN, BROADCAST ADVERTISING CLEARANCE CENTRE
In an era when advertising needs to strike a real chord to stand out,
increasing numbers of TV ads are created with one eye on the controversy
that they will cause.
McLean’s power as director stems from his brief to clear ads before they
You can create as shocking an ad as you like, but if McLean feels it’s
not appropriate it won’t be allowed on television. Power indeed.
98. CHRISTOPHER GRAHAM, THE ADVERTISING STANDARDS AUTHORITY
Graham, 49, has a substantial role as ASA director general at a time
when regulation of advertising is high on the agenda.
Reform of the current self-regulatory system is likely if government
comments on introducing pre-vetting of press and poster ads are anything
to go by.
Despite his diplomatic tone - Graham was a BBC administrator before
joining the ASA late last year - he has made noises about ensuring
self-regulation continues to work.
Another issue is the potential of extending the ASA’s remit into
broadcast advertising through merging with, or replacing, the
Independent Television Commission.
99. MT RAINEY, RAINEY KELLY CAMPBELL ROALFE/Y&R
Rainey’s risk in merging her agency with Y&R paid off in April, when she
led the team that scooped one of the most sought-after advertising
accounts of this year - Marks & Spencer.
She is the first female chief executive of a top ten ad agency.
100. JEREMY KING, THE IVY
If your name has not appeared in this list and you have aspirations to
be on the marketing top table, then you should make the acquaintance of
Jeremy King and his partner Chris Corbin are the founders of restaurants
The Ivy and Le Caprice.
The Ivy is the place to be seen. The ability to get a table for lunch
can be a career maker, or deal breaker.
King and his partner are marketers in their own right, building brands
of excellence in customer service and food.
Agency chiefs have been known to invite them to talk to staff about how
to treat customers. King can still be seen making his rounds at the
restaurants, pressing the flesh of the great and the good.